The Burger Company, a rapidly expanding burger brand, has announced the opening of its first express outlet in the vibrant center of New Delhi.
This strategic move is intended to cater to the dynamic and fast-paced lifestyle of today’s generation.
Establishing over 100 locations throughout India and Nepal, The Burger Company has firmly established its presence in the market.
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The brand proudly upholds female leadership, setting a unique and inspiring standard within the culinary sphere.
Neelam Singh, CEO, The Burger Company, said, “We aim to reach out to a broader audience, particularly the youth, by introducing our express concept. The idea is to offer on-the-go quality burgers, allowing our customers to savor the delightful taste of The Burger Company even amidst their busy and high-travel schedules.”
The Burger Company Express prioritizes rapid service and convenience, all while maintaining the exceptional flavor for which the brand is celebrated.
Singh expanded on the matter, explaining, “Our express outlet showcases a thoughtfully curated menu comprising TBC’s beloved items, enabling customers to swiftly make their choices. We’ve streamlined the ordering process to enhance customer convenience, eliminating the need to wait in line. In fact, customers can effortlessly place their orders with just a tap on their mobile devices.”
Looking ahead, the brand has ambitions for expansion, targeting the opening of an extra 50 express outlets in the National Capital Region (NCR) and Mumbai within the current calendar year.
Currently, the company operates in more than 50 cities with 100 outlets nationwide and plans to expand this figure by adding an impressive 75+ TBC stores in the coming year, solidifying its position as the preferred choice for burger enthusiasts across the subcontinent.
