With the emergence of numerous mobile apps and individuals providing liquor delivery services to entice customers, the Telangana Prohibition and Excise Department is mobilizing to crack down on this unauthorized practice throughout the state.
While home delivery of liquor remains illegal, this business experienced a surge, especially during nighttime following the closure of regular wine shops.
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E. Sridhar, the commissioner of the Telangana Prohibition and Excise Commission, voiced serious concern regarding the home delivery of liquor. He emphasized that strict action would be taken against such activities, which contravene the Excise Act and regulations.
“If liquor has to be door delivered, it requires a new law giving it legislative sanction. If anybody is involved in door delivery of liquor, he is violating the law,” the commissioner said.
While excise department officials intend to carry out raids, they may encounter challenges in substantiating the violation due to the unique operational model. Suppliers procure liquor according to customer orders and generate bills in the buyer’s name, after which online marketing agencies step in to facilitate liquor delivery.
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