In a bid to uplift the Indian tea industry, the Tea Board has announced the Tea Development & Promotion Scheme with a total budget of INR 664.09 crore.
The͏͏ scheme͏͏ will͏͏ be͏͏ in͏͏ effect͏͏ from͏͏ 2023-24͏͏ to͏͏ 2025-26͏͏ and͏͏ comprises͏͏ seven͏͏ key͏͏ components.͏͏ These͏͏ components͏͏ aim͏͏ to͏͏ cover͏͏ all͏͏ facets͏͏ of͏͏ the͏͏ tea͏͏ industry,͏͏ from͏͏ cultivation͏͏ to͏͏ consumption,͏͏ facilitating͏͏ comprehensive͏͏ development.
Stakeholder͏͏ Support͏͏ Initiatives:
The͏͏ Tea͏͏ Board͏͏ will͏͏ assist͏͏ stakeholders͏͏ in͏͏ the͏͏ tea͏͏ industry,͏͏ who͏͏ are͏͏ essential͏͏ to͏͏ production,͏͏ manufacturing,͏͏ promotion,͏͏ marketing,͏͏ and͏͏ research,͏͏ in͏͏ accessing͏͏ support͏͏ under͏͏ various͏͏ components͏͏ of͏͏ the͏͏ scheme.͏͏ These͏͏ include͏͏ plantation͏͏ development͏͏ and͏͏ quality͏͏ enhancement,͏͏ tea͏͏ promotion͏͏ and͏͏ market͏͏ support,͏͏ technological͏͏ intervention,͏͏ research͏͏ and͏͏ development,͏͏ as͏͏ well͏͏ as͏͏ welfare͏͏ and͏͏ capacity-building͏͏ initiatives.
Continue͏͏ Exploring:͏͏ Darjeeling͏͏ tea prices͏͏ slump͏͏ as͏͏ muscatel͏͏ flavor͏͏ goes͏͏ missing͏͏ this͏͏ season
The͏͏ scheme͏͏ will͏͏ provide͏͏ support͏͏ for͏͏ the͏͏ replantation͏͏ of͏͏ tea͏͏ bushes͏͏ in͏͏ large͏͏ tea͏͏ gardens͏͏ covering͏͏ more͏͏ than͏͏ 10.12͏͏ hectares͏͏ and͏͏ registered͏͏ with͏͏ the͏͏ Tea͏͏ Board.͏͏ Funds͏͏ will͏͏ also͏͏ be͏͏ allocated͏͏ for͏͏ international͏͏ brand͏͏ promotion,͏͏ generic͏͏ marketing͏͏ campaigns,͏͏ networking͏͏ activities,͏͏ multimedia͏͏ and͏͏ social͏͏ media͏͏ advertising,͏͏ delegations,͏͏ sponsorships,͏͏ and͏͏ events,͏͏ along͏͏ with͏͏ promotional͏͏ tools,͏͏ aids,͏͏ and͏͏ materials͏͏ targeting͏͏ both͏͏ established͏͏ and͏͏ new͏͏ markets.͏͏ Additionally,͏͏ the͏͏ scheme͏͏ will͏͏ facilitate͏͏ brand͏͏ promotion͏͏ for͏͏ Indian͏͏ tea͏͏ companies͏͏ registered͏͏ with͏͏ Start-Up͏͏ India.
According͏͏ to͏͏ a͏͏ statement͏͏ from͏͏ the͏͏ Tea͏͏ Board͏͏ of͏͏ India,͏͏ this͏͏ holistic͏͏ approach͏͏ to͏͏ strengthening͏͏ the͏͏ tea͏͏ industry͏͏ is͏͏ expected͏͏ to͏͏ raise͏͏ per͏͏ capita͏͏ tea͏͏ consumption͏͏ domestically,͏͏ enhance͏͏ price͏͏ realization,͏͏ and͏͏ boost͏͏ India’s͏͏ presence͏͏ in͏͏ tea͏͏ export͏͏ markets,͏͏ thereby͏͏ promoting͏͏ sustainability͏͏ within͏͏ the͏͏ industry.
