Tata Soulfull, part of Tata Consumer Products, has launched Tata Soulfull Masala Muesli,͏͏ redefining͏͏ the͏͏ traditional͏͏ muesli͏͏ with͏͏ a͏͏ savoury͏͏ edge.͏͏ With͏͏ two͏͏ distinctive͏͏ flavours—Mast͏͏ Masala͏͏ and͏͏ Teekha͏͏ Twist—this͏͏ innovative͏͏ offering͏͏ adds͏͏ a͏͏ unique͏͏ Indian͏͏ flavour͏͏ to͏͏ breakfast͏͏ and͏͏ snacking͏͏ options.
New͏͏ Masala͏͏ Muesli͏͏ Adds͏͏ Indian͏͏ Spices:
Combining͏͏ the͏͏ benefits͏͏ of͏͏ muesli͏͏ with͏͏ a͏͏ spicy͏͏ masaledaar͏͏ twist,͏͏ Tata͏͏ Soulfull͏͏ Masala͏͏ Muesli͏͏ features͏͏ 16͏͏ percent͏͏ crunchy͏͏ millets,͏͏ offering͏͏ a͏͏ bold͏͏ alternative͏͏ to͏͏ traditional͏͏ sweet͏͏ muesli.͏͏ Crafted͏͏ to͏͏ be͏͏ enjoyed͏͏ with͏͏ curd,͏͏ this͏͏ product͏͏ delivers͏͏ a͏͏ satisfying͏͏ breakfast͏͏ or͏͏ snack,͏͏ enriched͏͏ with͏͏ millet,͏͏ wheat͏͏ flakes,͏͏ and͏͏ cornflakes͏͏ to͏͏ cater͏͏ to͏͏ Indian͏͏ taste͏͏ preferences.
Continue͏͏ Exploring:͏͏ Tata Soulfull͏ set͏͏ to͏͏ expand͏͏ its͏͏ reach͏͏ with͏͏ new͏͏ ‘Oats͏͏ Plus’͏͏ product͏͏ launch͏͏ in͏͏ Tamil͏͏ Nadu
High-Fiber͏͏ Breakfast͏͏ Option:
This͏͏ innovative͏͏ blend͏͏ improves͏͏ texture,͏͏ offering͏͏ a͏͏ high-fiber,͏͏ wholesome͏͏ breakfast͏͏ that͏͏ is͏͏ baked,͏͏ not͏͏ fried,͏͏ and͏͏ free͏͏ from͏͏ preservatives͏͏ and͏͏ trans͏͏ fats.͏͏ As͏͏ Indian͏͏ consumers͏͏ look͏͏ for͏͏ convenient͏͏ yet͏͏ nutritious͏͏ choices,͏͏ Tata͏͏ Soulfull͏͏ Masala͏͏ Muesli͏͏ emerges͏͏ as͏͏ a͏͏ standout͏͏ ready-to-eat͏͏ cereal,͏͏ meeting͏͏ the͏͏ growing͏͏ demand͏͏ for͏͏ both͏͏ flavour͏͏ and͏͏ health.
Rasika͏͏ Prashant,͏͏ CMO͏͏ of͏͏ Soulfull,͏͏ stated,͏͏ “Our͏͏ Masala͏͏ Muesli͏͏ is͏͏ poised͏͏ to͏͏ revolutionise͏͏ the͏͏ muesli͏͏ market.͏͏ Millets,͏͏ a͏͏ staple͏͏ in͏͏ Indian͏͏ diets͏͏ known͏͏ for͏͏ their͏͏ health͏͏ benefits͏͏ and͏͏ cultural͏͏ significance,͏͏ are͏͏ given͏͏ a͏͏ new͏͏ twist͏͏ with͏͏ masaledaar͏͏ flavours.͏͏ This͏͏ not͏͏ only͏͏ provides͏͏ a͏͏ unique͏͏ taste͏͏ experience͏͏ but͏͏ also͏͏ pays͏͏ homage͏͏ to͏͏ the͏͏ Indian͏͏ preference͏͏ for͏͏ spiced͏͏ foods.͏͏ Our͏͏ product͏͏ stands͏͏ out͏͏ from͏͏ conventional͏͏ muesli͏͏ options,͏͏ and͏͏ we͏͏ are͏͏ confident͏͏ that͏͏ this͏͏ innovative͏͏ blend,͏͏ aligned͏͏ with͏͏ our͏͏ #ForBetter͏͏ mission,͏͏ will͏͏ appeal͏͏ to͏͏ a͏͏ wider͏͏ audience͏͏ and͏͏ become͏͏ a͏͏ popular͏͏ choice͏͏ among͏͏ consumers.”
Tata͏͏ Soulfull͏͏ Masala͏͏ Muesli͏͏ is͏͏ available͏͏ in͏͏ two͏͏ sizes:͏͏ 500g͏͏ for͏͏ INR͏͏ 389͏͏ and͏͏ 160g͏͏ for͏͏ INR͏͏ 120͏͏ (MRP͏͏ inclusive͏͏ of͏͏ all͏͏ taxes).͏͏ This͏͏ new͏͏ addition͏͏ to͏͏ the͏͏ Tata͏͏ Soulfull͏͏ Millet͏͏ Muesli͏͏ range͏͏ aims͏͏ to͏͏ enhance͏͏ breakfast͏͏ and͏͏ snack͏͏ times͏͏ with͏͏ a͏͏ tasty͏͏ and͏͏ nutritious͏͏ option.
Tata͏͏ Soulfull͏͏ remains͏͏ at͏͏ the͏͏ forefront͏͏ of͏͏ the͏͏ packaged͏͏ foods͏͏ market͏͏ with͏͏ its͏͏ diverse͏͏ range͏͏ of͏͏ cereals͏͏ and͏͏ snacks,͏͏ dedicated͏͏ to͏͏ offering͏͏ affordable,͏͏ high-quality͏͏ options͏͏ that͏͏ meet͏͏ modern͏͏ tastes.
