Functional beverage brand platform Systm Foods has recently announced its acquisition of Humm Kombucha for an undisclosed sum.
Systm Foods, a collaboration between Systm Brands and GroundForce Capital, specializes in acquiring and managing beverage brands that offer consumers Better-For-You (BFY) organic and functional products designed to promote healthier living.
Established in the United States in 2009, Humm asserts itself as one of the leading and rapidly expanding brands within the low- and zero-sugar kombucha and gut health beverage category.
Humm is set to join the Systm Brands portfolio, alongside plant-powered functional beverage brands Rebbl and Chameleon Organic Coffee.
Systm Foods says that the addition of Humm to its portfolio is set to advance its strategic objective of creating a leading functional beverage platform, strengthening its position in the refrigerated RTD category. Additionally, it aligns with Systm Foods’ commitment to offer BFY products with added health benefits, catering to diverse lifestyles.
Andy Fathollahi, CEO of Systm Foods, said, “Today’s consumers are seeking healthier, lower-sugar beverage options with functional advantages, ranging from digestive health to immune support, that don’t sacrifice taste or quality. Humm provides Systm Foods with unique capabilities and adds another incredible brand to our portfolio.”
Humm Kombucha’s Whole30-Approved Portfolio:
Humm boasts a product portfolio featuring the “first and only” Whole30-approved kombucha. Crafted through a proprietary fermentation process, their beverages are raw, vegan, keto-friendly, and gluten-free.
George Birman, principal at GroundForce Capital, added, “We are excited to support the Systm team in its latest acquisition, which adds significant scale and strategic capabilities to the platform. Humm is an outstanding brand with a knowledgeable team, well-positioned in a category experiencing increasing demand from consumers and retailers seeking innovative and healthy functional beverages.”
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