IPL 2023 concluded with a thrilling finale between the Chennai Super Kings (CSK) and the Gujarat Titans (GT), providing fans with a nail-biting finish. However, while the match between CSK and GT was a close call, the competition for the most ordered food on Swiggy during IPL 2023 was decidedly one-sided. Biryani emerged as the undeniable winner, garnering a remarkable 212 orders per minute and solidifying its position as the reigning champion of the most popular food choices throughout the tournament.
The curiosity of Twitter users peaked as they wondered whether Swiggy’s mention of Biryani referred to the vegetarian or non-vegetarian version. Despite their eagerness to find out, there was no immediate clarification provided, leaving them in suspense and longing for an answer.
The food delivery app experienced a bustling and vibrant New Year’s Eve in 2023, as it flawlessly executed an impressive 350,000 orders of Biryani, establishing it as the most coveted item for celebratory feasts. According to reliable sources within the company, by 10:25 PM, the app successfully dispatched over 61,000 pizzas across the country, catering to the diverse culinary tastes of its customers and ensuring a delightful dining experience for all.
A Twitter poll conducted by Swiggy unveiled fascinating insights into the preferences of food enthusiasts. Hyderabadi Biryani emerged as the undisputed favorite, with a staggering 75.4% of orders, showcasing its immense popularity. Lucknowi Biryani came in a close second with 14.2% of orders, while Kolkata Biryani accounted for 10.4%, proving its own dedicated following among the respondents.
In addition to Biryani and pizzas, Swiggy’s Instamart experienced a notable increase in orders for snacks. By 7 PM on New Year’s Eve 2023, an astonishing 176,000 packets of chips had been ordered, reflecting the widespread craving for delightful accompaniments during the festive season. This surge in demand highlighted the importance of satisfying snack cravings alongside main meals for a complete and enjoyable dining experience.
Swiggy, the indigenous food aggregator, achieved a significant milestone by attaining profitability as of March. This achievement represents a major breakthrough for the food tech industry, which has historically faced the hurdles of substantial operational expenses. Sriharsha Majety, the Chief Executive and Founder of Swiggy, credited the company’s unwavering commitment to innovation and efficient execution as the driving forces behind this success.
Read More: Swiggy’s strategic initiatives pay off as food delivery business turns profitable
In a recent blog post, Majety conveyed his heartfelt appreciation to the partners within Swiggy’s ecosystem, underscoring their unwavering dedication to prioritizing customer satisfaction. Majety emphasized the profound adoration customers have for Swiggy, as evidenced by their industry-leading Net Promoter Scores (NPS), repeat orders, and impressive rates of customer retention.
