Sustainable agri-produce brand Himshakti has secured $99.8K in its pre-seed funding round, with EvolveX taking the lead as the primary investor, and We Founder Circle participating as a co-investor. In addition to these contributions, Himshakti received support from VC funds such as Artha Venture Fund and Auxano, as well as backing from VKJ Projects and distinguished angel investors.
In a press release, Himshakti stated that the funds raised will be allocated towards team expansion, sales and marketing initiatives, and the introduction of new products. Additionally, the firm has outlined plans to extend its presence to over 1,000 premium stores across North India within the next three months.
Established in 2019 by Harshit Sehdev, Himshakti specializes in offering organic products such as seasoned salts, spices, teas, cereals, and juices sourced from the Himalayan region of India. The company proudly asserts its role in introducing India’s pink salt through partnerships with Hindustan Salts Ltd and Sambhar Salts Ltd.
Commenting on the investment, Harshit Sehdev, Founder, Himshakti stated,“Our vision at Himshakti is dedicated to establishing sustainable income avenues for remote Himalayan villagers and introducing the natural superfoods of the Himalayas to our consumers. This ambitious endeavor thrives on the support we receive, and I am profoundly grateful to EvolveX and WFC for nurturing our mission. Their commitment has ignited an extraordinary sense of enthusiasm and excitement within the Himshakti team and myself.”
Bhawna Bhatnagar, Co-Founder of EvolveX, shared, “In the aftermath of the COVID-19 pandemic, there has been a palpable rise in the demand for healthier consumable alternatives. With this backdrop, the allure of pristine Himalayan agricultural products is unmatched. Himshakti’s offeringsalign perfectly with this growing consumer preference, providing a fitting solution to today’s health-conscious individuals. Particularly inspiring is Himshakti’s focus on women empowerment through itsconnections with over 12,000 women farmers. At EvolveX, we remain fully dedicated to supporting theirtransformative journey.”
The Dehradun-based FMCG brand has expanded its product line by launching new organic offerings, including Hemp flour, Hemp seeds, Hemp oil, Nettle tea, and Chamomile tea, among various other teas. Its primary goal is to provide consistent income and support to local villagers and farmers.
In October last year, the FMCG brand raised INR 17 lakh in funding, led by Artha Venture Fund and IIM Kashipur, with participation from angel investors Anand Kumar of Pier Counsel and Varun Agrawal of StarClinch.
