Sunpure, South India’s leading edible oil brand, is delighted to unveil Sunpure Multigrain Atta. In alignment with the United Nations’ declaration of 2023 as the International Year of Millets, this Mysuru-based company is determined to bring the nutritional advantages of these superfoods within reach of a wider Indian population.
Sunpure Multigrain Atta boasts a harmonious mix of 12 cereals, pulses, and millets, setting it apart with the highest multigrain content (15 percent) in its category. In addition to its well-documented health benefits, millets are also celebrated for their environmentally-friendly qualities, characterized by a minimal carbon and water footprint.
MK Agrotech, the parent company of Sunpure headquartered in Karnataka, is well-known for integrating modern technology with traditional practices. With the introduction of this new product, Sunpure expects to achieve a revenue of INR 5 crore in the initial year, with a subsequent doubling of revenue starting from the second year. This strategic decision is in line with Sunpure’s aspiration to establish itself as a nationwide FMCG brand, committed to empowering Indian consumers to adopt healthier lifestyles.
Sridhar Vaidyanathan, Chief Operating Officer at MK Agrotech stated, “As the world’s largest producer of millets, India has introduced the nutritional goodness of these superfoods to the global stage. However, many Indian households, particularly in urban areas, have moved away from millets as a staple in their diets. Sunpure is committed to rectifying this by reintroducing these wholesome, traditional Indian foods into our daily lives. Sunpure Multigrain Atta boasts the highest millet composition compared to other multigrain attas in the market. Now, you can prepare perfect chapatis, pooris, parathas, naans, and kulchas at home, without compromising on taste or health. Clinical studies have confirmed the myriad health benefits of millets, while environmentalists recognize their eco-friendly attributes. Millets benefit both people and the planet.”
Sunpure Multigrain Atta combines fenugreek, foxtail millet, pearl millet, and oats, recognized for their diabetes risk-reduction properties; ragi and barley, effective in reducing cholesterol levels; sorghum and little millet, beneficial for maintaining healthy blood pressure; and psyllium husk, celebrated for its digestive advantages.
Multigrain attas play a significant role in weight management due to their rich dietary fiber content. Moreover, they fortify the immune system and enhance digestive well-being by providing a diverse range of crucial nutrients, vitamins, and minerals in one’s diet. Sunpure offers another popular product in this category, Sunpure Swaad Sharbati Atta, crafted using state-of-the-art Swiss technology. As an ISO 22000:2018 certified company, Sunpure upholds strict quality control procedures to guarantee that all its products adhere to the most stringent standards of cleanliness and safety.
Earlier this year, Sunpure significantly increased its market presence by acquiring Riso, a prominent edible oil brand based in Maharashtra. In the fiscal year 2022-23, the company achieved an impressive growth rate of 15 percent while extending its reach across Karnataka, Maharashtra, Kerala, Andhra Pradesh, Telangana, Goa, and Tamil Nadu.
Sunpure Multigrain Atta, offered in 1kg packages at a price of INR 75, is conveniently accessible for purchase through online platforms and retail outlets in Karnataka, Maharashtra, Kerala, Andhra Pradesh, Telangana, Goa, and Tamil Nadu.
