Stovekraft Ltd., a renowned kitchenware brand, has reached a significant milestone with the opening of its 150th store, situated in Bengaluru’s Jayanagar district.
“We are thrilled at expanding the reach of our range of kitchen essentials closer to consumers across cities in both metro and non-metro areas. Through this effort, our focus is to create numerous job opportunities, support local talent, and contribute to the overall economic growth,” said Rajendra Gandhi, managing director, Stovekraft Ltd.
After launching its retail operations in June 2022, the company rapidly expanded its presence, achieving 100 stores by September 2023. Subsequently, within the next five months, it further expanded its retail footprint by adding 50 additional stores.
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Stovekraft stores boast a diverse range of products, comprising over 1,000 items such as gas stoves, chimneys, pressure cookers, cookware, and various other small domestic appliances.
The retailer has consistently pursued initiatives aimed at providing skill development to women, who constitute 80% of its 350-strong workforce. Previously, the company introduced a franchise opportunity for women requiring zero capital investment. This initiative attracted over 500 applications from women entrepreneurs.
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Founded in 1994 by Rajendra J Gandhi, Stovekraft currently boasts a product portfolio of over 600 items, marketed under brands such as Pigeon, Gilma, Black & Decker, and Pigeon LED. With a widespread presence, the company operates across Karnataka, Tamil Nadu, Andhra Pradesh, Telangana, Kerala, and New Delhi.
Boasting a turnover of INR 1000 crore, Stovekraft’s nationwide presence is facilitated by 600 distributors, over 75,000 retail touchpoints, 150 company-owned retail stores, and 60 exclusive GILMA stores. Additionally, its global footprint extends to 14 countries, including the USA, Middle East, and Africa, catering to esteemed clients such as Walmart and Big Lots.
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