In a strategic maneuver to meet the increasing demand for elevated in-store shopping experiences, Stovekraft Limited, a distinguished name in innovative cookware, kitchenware appliances, and consumer lighting, has launched its flagship exclusive Pigeon Brand Outlet in Mayur Vihar, New Delhi. This marks the company’s debut in exclusive retail stores in the North Indian market, with intentions to set up five additional outlets across the Delhi-NCR region in the next quarter.
Encompassing an area of 610 square feet, the dedicated Pigeon brand outlet in Delhi represents a crucial move in Stovekraft’s effort to broaden its footprint in North India, reinforcing its market position across the country. Currently, the company manages more than 124 exclusive retail outlets across Andhra Pradesh, Karnataka, Kerala, Tamil Nadu, and Telangana.
Rajendra Gandhi, MD of Stovekraft said, “At Stovekraft, our mission is to bring high-quality kitchen appliances to the masses. We believe in providing products that enhance the culinary experience of every household. With the opening of our first store in North India, we are excited to continue our journey of offering reliable and innovative solutions to our customers.”
The recently opened Stovekraft outlet in Delhi exemplifies the company’s commitment to delivering high-quality kitchen appliances and exceptional customer service. Offering a diverse array of products such as gas stoves, chimneys, pressure cookers, cookware, and various small domestic appliances, Stovekraft remains at the forefront of setting new standards in the kitchen appliances industry.
Mayank Gupta, Chief Growth Officer at Stovekraft said, “The opening of our 125th store in Delhi is a moment of pride for Stovekraft. We are thrilled to bring our innovative and reliable kitchen appliances to the discerning consumers of North India. This marks the beginning of our expansion plan in the region, and we aim to open approximately 5 more stores in the Delhi NCR region within the next 30 days.”
Stovekraft affirms its objective to achieve a total of 150 stores by the end of December 2023 and aims to open another 150 stores in 2024.
Dr. M Nanda, Chief Marketing Officer of Stovekraft said, “Our physical stores provide an immersive experience, enhancing brand visibility, trust, and loyalty. We are confident that our retail expansion will significantly contribute to the elevation of the Stovekraft brand.”
As Stovekraft undertakes its expansion in North India, the company recognizes the favorable reception it has garnered from customers in South India. Encouraged by this enthusiastic support, Stovekraft is driven to broaden its presence, committed to delivering consistently reliable and high-quality kitchen appliances that elevate the culinary experiences of households. The company anticipates extending its legacy of excellence to the new store in Delhi and beyond, persisting in innovation, enhancement, and catering to the diverse needs of its valued customers.
