Starshine Brands, a prominent player in the food and beverage industry renowned for its flagship restaurants including Ivoryy, Aviary, Chhupa Rustam, Drops Beach Bar, Hola Goa, and Casa Nova, has revealed its expansion plan spearheaded by Manish Sharma, the company’s CEO & MD.
The expansion plan includes the launch of 30 more outlets for Ivoryy across 12 cities, including Indore, Bhopal, Goa, Delhi, Bhubaneswar, Lucknow, Hyderabad, Pune, Gurgaon, Chandigarh, Meerut, and Kolkata.
Currently, Starshine Brands operates in Goa, Delhi, and Bhopal, with plans to solidify its presence in tier 2 cities recognized for their promising growth potential, substantial consumer buying power, and relatively sparse market offerings.
Continue Exploring: Baskin Robbins targets major expansion in India and South Asia, aiming for 1000 stores in 2024
Additionally, another 20 outlets will be established across India for Chhupa Rustam, Casa Nova, and other brand offerings.
The company’s expansion strategy prioritizes customizing each outlet to serve local markets and meet specific demands.
Starshine Brands emphasizes its dedication to delivering a distinctive culinary journey, with food being the primary unique selling proposition (USP) of the brand.
“We believe that tier 2 cities present a tremendous opportunity for growth. These cities have a burgeoning market, and our goal is to provide them with a premium experience that combines excellent food with a vibrant atmosphere,” said Manish Sharma, CEO & MD, Starshine Brands.
Within the next year, Starshine Brands plans to open 30 outlets with the goal of reaching a revenue target of 100 Crores by 2025.
This expansion includes well-known brands like Ivoryy, Aviary, Casa Nova, Chuppa Rustam, and Hola Goa (Night Club).
Continue Exploring: Biggies Burger secures pre-series A funding, valuation soars to INR 210 Crore, fueling rapid expansion plans
It is noteworthy that the brand has announced its partnership with the renowned figure, Osama Jalani, who will be affiliated with Chhupa Rustam.
As part of its expansion strategy, Starshine Brands will implement menu changes aimed at achieving a perfect mix to cater to the diverse tastes and preferences of the local clientele.
