Starbucks India is all set to celebrate the season by introducing a new range of drinks and food items inspired by Indian flavour profile such as Saffron Pistachio Latte and Saffron Masala Chai, along with delectable Indian desserts made in collaboration with Bombay Sweet Shop for a short period.
Starbucks offers local taste with range of Indian flavours
According to Restaurant India.in, recently, Sushant Dash, CEO of Tata Starbucks, shared, “At Starbucks, we have always celebrated India’s vibrant cultural heritage. The festive season is a time of joy, warmth, and togetherness, and at Starbucks India, we are honoured to create new moments that will celebrate India’s coffee and food culture.”
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Interestingly, The coffee major launches its festival menu with saffron-flavoured beverages starting at Rs 395. The collection comes with three stand-out drinks, the Saffron Pistachio Latte among which the drink is prepared with Diwali Blend espresso, saffron-flavoured cream and rose crumbs on top. The other two are Cold Brew and Masala Chai.
Furthermore, Starbucks has collaborated with Bombay Sweet Shop to create mithai-inspired desserts. Some of the desserts inspired from the old flavours of India given a modern twist are Gulab Jamun Trifle, Khubani Barfi Bar, and White Choco Kaju Nankhatai. These combine perfectly with Starbucks festive drinks, as the classic Indian flavours have been styled.
Regarding the partnership, Sameer Seth, Founder and CEO of Hunger Inc. Hospitality, which owns Bombay Sweet Shop, stated, “Indian sweets and mithai are at the heart of every Diwali celebration. This partnership beautifully combines the essence of mithai with contemporary flavours, offering a unique experience that celebrates both tradition and innovation.”
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Coffee Giant unveils gift hampers with local touch for festive season
Additionally, Starbucks India has brought in gift hampers, specially curated to celebrate the festivities, priced at Rs 870. The hampers will include a Bearista Plushie in traditional clothes, supply of Diwali Blend coffee, and dry fruits and nut fudge-all put together to make a fun way to share the festive spirit.
Moreover, besides opening the stores across the country, Starbucks also empowers Indian communities through its “Empowering Girls and Young Women” program. For every new store opened, Starbucks funds the education of a girl, with ambitions to empower 1,200 girls by March 2025. In this festive season, the Seattle-based coffee giant will celebrate the culture of India by gifting presents to the community.
