Sprinkles, the renowned bakery brand, has announced plans to open its first store outside the US, venturing into South Korea as part of its expansion strategy.
Subsequently, the company aims to strengthen its foothold in Asia by expanding its retail presence with new stores in Singapore and Malaysia.
Renowned for its delectable range of cupcakes, cakes, cookies, and brownies, the brand intends to establish over 18 new bakeries across international markets starting in 2024.
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According to The Korea Herald, the first Sprinkles store in South Korea is scheduled to open in Seoul.
The company has formed a partnership with SPC Samlip, a subsidiary of South Korean food company SPC Group, along with real estate company Bridgeport Investments.
The expansion is part of a larger plan to launch 50 new bakeries worldwide in the coming years.
Sprinkles aims to fuse traditional favorites with indigenous tastes, positioning itself as a prominent contender in the global dessert industry.
Sprinkles development vice-president Brett Willis said, “Sprinkles’ legacy is rooted in creating moments of joy and celebration. The international franchise expansion is a testament to our dedication to sharing these moments on a global scale.
“We have built out a full team to support franchisees, including operations, training, marketing and construction. With strong demand for other countries, these franchisee signings are only the start to developing our global brand presence as we intend to sign franchises in Europe, South American and additional ASEAN [Association of South East Asian] countries.”
The company began its franchising efforts in 2021 and has since seen significant growth.
In the US, it has been expanding through domestic franchises, opening new bakeries in Northern and Central California, West Texas and South Florida.
These operations are spearheaded by women-owned franchise groups such as RIC Operating Group, Celebration Cupcakes and WTX Cupcakes.
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