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Thursday, November 21, 2024

SOCIAL opens 55th outlet in Lucknow’s Hazratganj, merging heritage with modern design

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SOCIAL, a renowned café-bar chain in India, has launched its 55th outlet in Hazratganj, one of Lucknow’s most͏͏ iconic͏͏ areas.͏͏ Housed͏͏ in͏͏ a͏͏ beautifully͏͏ reimagined͏͏ haveli,͏͏ this͏͏ location͏͏ seamlessly͏͏ combines͏͏ heritage͏͏ with͏͏ modern͏͏ design,͏͏ reflecting͏͏ both͏͏ Lucknow’s͏͏ rich͏͏ cultural͏͏ history͏͏ and͏͏ its͏͏ contemporary͏͏ lifestyle.͏͏ With͏͏ a͏͏ capacity͏͏ for͏͏ 500͏͏ guests,͏͏ SOCIAL͏͏ offers͏͏ locals͏͏ a͏͏ unique͏͏ space͏͏ to͏͏ enjoy͏͏ a͏͏ fusion͏͏ of͏͏ the͏͏ old͏͏ and͏͏ the͏͏ new͏͏ in͏͏ one͏͏ of͏͏ India’s͏͏ vibrant͏͏ retail͏͏ and͏͏ hospitality͏͏ hubs.

A͏͏ Unique͏͏ Café-Bar͏͏ Experience:

Over͏͏ the͏͏ past͏͏ decade,͏͏ SOCIAL͏͏ has͏͏ established͏͏ itself͏͏ by͏͏ providing͏͏ a͏͏ unique͏͏ café-bar͏͏ experience.͏͏ Operating͏͏ as͏͏ an͏͏ all-day͏͏ café͏͏ that͏͏ transforms͏͏ into͏͏ a͏͏ vibrant͏͏ bar͏͏ after͏͏ work͏͏ hours,͏͏ the͏͏ Hazratganj͏͏ outlet͏͏ will͏͏ uphold͏͏ this͏͏ tradition,͏͏ blending͏͏ creativity͏͏ with͏͏ an͏͏ energetic͏͏ atmosphere.

Continue͏͏ Exploring:͏͏ Impresario͏͏ plans͏͏ 100͏͏ new͏͏ SOCIAL outlets͏͏ in͏͏ 4-5͏͏ years,͏͏ focuses͏͏ on͏͏ tech-driven͏͏ expansion

Architectural͏͏ Heritage͏͏ Meets͏͏ Modern͏͏ Aesthetics:

The͏͏ interior͏͏ of͏͏ Hazratganj͏͏ SOCIAL͏͏ showcases͏͏ restored͏͏ Awadhi͏͏ architectural͏͏ elements,͏͏ including͏͏ heritage͏͏ windows,͏͏ ‘Lakhori’͏͏ bricks,͏͏ jharokhas,͏͏ and͏͏ arches.͏͏ This͏͏ blend͏͏ of͏͏ historical͏͏ features͏͏ with͏͏ modern͏͏ aesthetics͏͏ embodies͏͏ SOCIAL’s͏͏ commitment͏͏ to͏͏ merging͏͏ Lucknow’s͏͏ rich͏͏ cultural͏͏ heritage͏͏ with͏͏ contemporary͏͏ trends.͏͏ Additionally,͏͏ the͏͏ outlet͏͏ displays͏͏ artworks͏͏ inspired͏͏ by͏͏ the͏͏ city’s͏͏ history,͏͏ enhancing͏͏ the͏͏ overall͏͏ ambiance.

A͏͏ standout͏͏ feature͏͏ of͏͏ the͏͏ Hazratganj͏͏ location͏͏ is͏͏ SOCIAL͏͏ Chhatt,͏͏ a͏͏ rooftop͏͏ space͏͏ that͏͏ offers͏͏ stunning͏͏ views͏͏ of͏͏ Lucknow’s͏͏ landmarks,͏͏ including͏͏ the͏͏ General͏͏ Post͏͏ Office.͏͏ This͏͏ inviting͏͏ spot͏͏ allows͏͏ visitors͏͏ to͏͏ relax͏͏ and͏͏ take͏͏ in͏͏ the͏͏ cityscape͏͏ from͏͏ above,͏͏ making͏͏ it͏͏ a͏͏ sought-after͏͏ destination͏͏ for͏͏ both͏͏ dining͏͏ and͏͏ socialising.

The͏͏ concept͏͏ of͏͏ “ganjing”—a͏͏ local͏͏ term͏͏ for͏͏ strolling,͏͏ shopping,͏͏ and͏͏ socialising͏͏ in͏͏ Hazratganj—has͏͏ strong͏͏ ties͏͏ to͏͏ Lucknow’s͏͏ social͏͏ fabric.͏͏ By͏͏ establishing͏͏ itself͏͏ in͏͏ this͏͏ area,͏͏ SOCIAL͏͏ embraces͏͏ this͏͏ tradition,͏͏ providing͏͏ a͏͏ fresh͏͏ venue͏͏ for͏͏ residents͏͏ to͏͏ unwind͏͏ and͏͏ connect͏͏ while͏͏ honouring͏͏ the͏͏ essence͏͏ of͏͏ Hazratganj.

Riyaaz͏͏ Amlani,͏͏ Managing͏͏ Director͏͏ of͏͏ Impresario͏͏ Entertainment͏͏ and͏͏ Hospitality͏͏ Pvt͏͏ Ltd,͏͏ stated,͏͏ “Hazratganj͏͏ is͏͏ the͏͏ heart͏͏ of͏͏ Lucknow,͏͏ making͏͏ it͏͏ the͏͏ ideal͏͏ location͏͏ for͏͏ SOCIAL’s͏͏ debut͏͏ in͏͏ the͏͏ city.͏͏ It͏͏ offers͏͏ a͏͏ perfect͏͏ blend͏͏ of͏͏ rich͏͏ history,͏͏ vibrant͏͏ culture,͏͏ and͏͏ a͏͏ unique͏͏ mix͏͏ of͏͏ old-world͏͏ charm͏͏ with͏͏ modern͏͏ energy.͏͏ Hazratganj͏͏ has͏͏ always͏͏ been͏͏ a͏͏ beloved͏͏ spot͏͏ for͏͏ both͏͏ locals͏͏ and͏͏ visitors,͏͏ and͏͏ SOCIAL͏͏ perfectly͏͏ complements͏͏ this͏͏ atmosphere͏͏ with͏͏ its͏͏ own͏͏ take͏͏ on͏͏ heritage͏͏ meeting͏͏ hustle.”

Arshad͏͏ Syed,͏͏ Executive͏͏ Director͏͏ of͏͏ the͏͏ group,͏͏ commented,͏͏ “This͏͏ is͏͏ a͏͏ significant͏͏ milestone͏͏ for͏͏ me,͏͏ as͏͏ Lucknow͏͏ is͏͏ my͏͏ home͏͏ and͏͏ has͏͏ inspired͏͏ me͏͏ in͏͏ countless͏͏ ways͏͏ throughout͏͏ my͏͏ life.͏͏ Hazratganj͏͏ SOCIAL͏͏ will͏͏ embody͏͏ everything͏͏ that͏͏ SOCIAL͏͏ represents—a͏͏ lively͏͏ space͏͏ where͏͏ people͏͏ can͏͏ connect,͏͏ celebrate,͏͏ and͏͏ enjoy͏͏ the͏͏ unique͏͏ blend͏͏ of͏͏ culture͏͏ and͏͏ creativity͏͏ that͏͏ makes͏͏ this͏͏ city͏͏ so͏͏ special.”

A͏͏ Diverse͏͏ and͏͏ Local-Inspired͏͏ Menu:

The͏͏ menu͏͏ at͏͏ Hazratganj͏͏ SOCIAL͏͏ features͏͏ a͏͏ delightful͏͏ blend͏͏ of͏͏ popular͏͏ dishes͏͏ and͏͏ local͏͏ favourites.͏͏ Guests͏͏ can͏͏ indulge͏͏ in͏͏ options͏͏ like͏͏ China͏͏ Boxes,͏͏ Loaded͏͏ Nachos,͏͏ Baida͏͏ Roti,͏͏ and͏͏ Butter͏͏ Chicken͏͏ Biryani.͏͏ The͏͏ exclusive͏͏ Local͏͏ Heroes͏͏ menu͏͏ highlights͏͏ regional͏͏ specialties,͏͏ including͏͏ Truffle͏͏ Broccoli͏͏ Malai͏͏ Tikka,͏͏ Meeng͏͏ Chapli͏͏ Kebab,͏͏ and͏͏ Boti͏͏ Kebab.͏͏ Additionally,͏͏ the͏͏ café-bar͏͏ offers͏͏ a͏͏ selection͏͏ of͏͏ chaats,͏͏ such͏͏ as͏͏ Amchoor͏͏ and͏͏ Anaar͏͏ Paapdi͏͏ Bhalla,͏͏ capturing͏͏ the͏͏ essence͏͏ of͏͏ Lucknow’s͏͏ street͏͏ food͏͏ scene.͏͏ For͏͏ dessert͏͏ enthusiasts,͏͏ treats͏͏ like͏͏ Croissant͏͏ Ka͏͏ Meetha͏͏ and͏͏ Mawa͏͏ and͏͏ Pineapple͏͏ Halwa͏͏ add͏͏ a͏͏ sweet͏͏ finishing͏͏ touch͏͏ to͏͏ the͏͏ dining͏͏ experience.

SOCIAL͏͏ has͏͏ a͏͏ strong͏͏ tradition͏͏ of͏͏ supporting͏͏ local͏͏ talent͏͏ and͏͏ artists,͏͏ and͏͏ this͏͏ will͏͏ carry͏͏ on͏͏ at͏͏ the͏͏ Hazratganj͏͏ location.͏͏ The͏͏ café-bar͏͏ aspires͏͏ to͏͏ be͏͏ a͏͏ hub͏͏ for͏͏ creative͏͏ events,͏͏ offering͏͏ a͏͏ platform͏͏ for͏͏ emerging͏͏ talent͏͏ in͏͏ Lucknow’s͏͏ art͏͏ and͏͏ music͏͏ scene.

With͏͏ its͏͏ distinctive͏͏ mix͏͏ of͏͏ heritage͏͏ and͏͏ modern͏͏ energy,͏͏ Hazratganj͏͏ SOCIAL͏͏ is͏͏ poised͏͏ to͏͏ become͏͏ a͏͏ favourite͏͏ destination͏͏ for͏͏ both͏͏ locals͏͏ and͏͏ visitors,͏͏ providing͏͏ a͏͏ fresh͏͏ experience͏͏ with͏͏ every͏͏ visit.

Continue͏͏ Exploring:͏͏ SOCIAL continues͏͏ expansion,͏͏ opens͏͏ 10th͏͏ outlet͏͏ in͏͏ Bengaluru

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