Snapdeal, the Gurugram-based e-commerce platform, announced on Monday the expansion of its lifestyle product portfolio by onboarding multiple brands.
In the past three months, the AceVector Ltd. value fashion marketplace has successfully brought on board more than 1,200 brands onto its platform.
Snapdeal’s latest fashion collection showcases a variety of renowned brands such as Jockey, Rosaline by Zivame, Varanga, House of Ramraj Cotton, John Players, Clovia, Red Tape, Janasya, Aurelia, Nauti Natti, and the newly introduced Ketch, among others. With prices ranging from INR 249 to INR 999, these brands guarantee accessibility without sacrificing style or quality.
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Within the footwear section, Snapdeal presents a selection of brands such as Carlton London, Sparx, Campus, and Action, with prices beginning at INR 599. Moreover, Snapdeal’s accessory collection showcases a diverse array from acclaimed brands like Baggit, Daniel Klein, and more, providing the ideal complement to any ensemble.
Himanshu Chakrawarti, CEO of Snapdeal, commented, “As Snapdeal enters a phase of substantial growth, this reflects our progressive stance in evolving into a holistic fashion destination for consumers who prioritise quality living at affordable prices. We plan to consistently add new brands to the portfolio and provide a lifestyle that is both stylish and values-driven.”
Currently, 86% of Snapdeal’s orders are sourced from non-metro areas, with more than 72% of purchasers coming from smaller towns and cities. Nearly 95% of the products offered on Snapdeal are priced below INR 1000. Founded in 2010, the company is assessed to be valued at $4 billion and is projected to experience a growth rate of 26% CAGR, aiming to achieve a valuation of $40 billion by 2030, according to its LinkedIn profile.
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