Smartsters, the renowned children’s furniture brand, unveiled its 35th store at Linking Road, Juhu in Mumbai on Tuesday. The latest addition is housed within a shop-in-shop concept at Crossword Bookstore.
This marks a significant step in the brand’s efforts to extend its presence into key emerging markets.
Smartsters provides high-quality furniture tailored for children, spanning from toddlers to teenagers.
Ashni Biyani, Co-Founder of Smartsters, expressed, “Teaming up with Crossword was a logical decision for us, given our mutual dedication to enhancing lives and crafting spaces that foster development and creativity.”
Continue Exploring: Ikea unveils first-ever B2B furniture collection with launch of Mittzon
The launch event featured a panel discussion comprising experts from academia, child development, and design. They delved into the importance of well-designed furniture in nurturing children’s development and providing them with environments conducive to flourishing.
Aditya Patil, Founder and CEO of Ascend International School, psychologist Payal Narang, certified parent coach and educator Piya Marker, Farheen Nanji and Naazish Reshamwala, founders of FN Design Studio, and Bikram Mittra, Head of Design at Smartsters, were among the panellists. The panel discussion was succeeded by Amar Chitra Katha’s storytelling session.
Smartsters presents a diverse array of children’s furniture and accessories, spanning from lively bunk beds and study desks to decorative accents and storage solutions. Additionally, a forthcoming collection will feature beds, study desks, cots, and cribs.
Continue Exploring: IKEA eyes major investment boost in India as it explores next phase of funding and expansion plans
The brand has established its presence in more than 20 locations through shop-in-shops across major cities such as Delhi, Mumbai, Chennai, Goa, Pune, Ahmedabad, and Noida, complemented by an exclusive brand store in Pune.
Collaborating with prominent names such as Crossword, Hamleys, and HT Interiors, Smartsters extends its reach. Moreover, it maintains a presence on various platforms including Amazon, Pepperfry, Firstcry, Myntra, Nykaa, and its own website.
