SKINN, the renowned Indian fragrance brand from Titan, has unveiled its new line, SKINN 24Seven. This collection aims to offer consumers premium fragrances at affordable prices, responding to the growing demand for quality scents. With͏͏ this͏͏ launch,͏͏ SKINN͏͏ is͏͏ set͏͏ to͏͏ create͏͏ a͏͏ new͏͏ category͏͏ in͏͏ the͏͏ Indian͏͏ fragrance͏͏ market.
The͏͏ SKINN͏͏ 24Seven͏͏ collection͏͏ showcases͏͏ a͏͏ range͏͏ of͏͏ Eau͏͏ De͏͏ Parfums͏͏ aimed͏͏ at͏͏ elevating͏͏ the͏͏ everyday͏͏ experience.͏͏ Embracing͏͏ the͏͏ tagline,͏͏ “Make͏͏ the͏͏ ordinary͏͏ special͏͏ and͏͏ every͏͏ day͏͏ magical͏͏ with͏͏ the͏͏ new͏͏ range͏͏ of͏͏ SKINN͏͏ 24Seven,”͏͏ the͏͏ brand͏͏ inspires͏͏ consumers͏͏ to͏͏ integrate͏͏ luxurious͏͏ fragrances͏͏ into͏͏ their͏͏ daily͏͏ grooming͏͏ routines,͏͏ championing͏͏ the͏͏ concept͏͏ of͏͏ “fine͏͏ fragrances͏͏ for͏͏ every͏͏ hour,͏͏ every͏͏ day.”
Market͏͏ Insights:͏͏ Growth͏͏ Potential͏͏ in͏͏ the͏͏ Indian͏͏ Perfume Industry
The͏͏ Indian͏͏ perfume͏͏ and͏͏ deodorant͏͏ market͏͏ is͏͏ valued͏͏ at͏͏ around͏͏ INR͏͏ 10,000͏͏ crores,͏͏ with͏͏ perfumes͏͏ contributing͏͏ INR͏͏ 4,500͏͏ crores͏͏ and͏͏ deodorants͏͏ accounting͏͏ for͏͏ INR͏͏ 5,500͏͏ crores.͏͏ Within͏͏ this,͏͏ the͏͏ organized͏͏ segment͏͏ of͏͏ the͏͏ perfume͏͏ market͏͏ is͏͏ estimated͏͏ to͏͏ be͏͏ INR͏͏ 2,500͏͏ crores,͏͏ projected͏͏ to͏͏ grow͏͏ at͏͏ a͏͏ compound͏͏ annual͏͏ growth͏͏ rate͏͏ (CAGR)͏͏ of͏͏ 12-13͏͏ percent͏͏ over͏͏ the͏͏ next͏͏ five͏͏ years.
Continue͏͏ Exploring:͏͏ Lavie͏͏ Luxe͏͏ enters͏͏ fragrance market͏͏ with͏͏ launch͏͏ of͏͏ new͏͏ perfume collection
Leading͏͏ the͏͏ way͏͏ in͏͏ the͏͏ Indian͏͏ fine͏͏ fragrance͏͏ market,͏͏ SKINN͏͏ has͏͏ carved͏͏ out͏͏ a͏͏ niche͏͏ in͏͏ the͏͏ ‘Masstige’͏͏ segment,͏͏ aligning͏͏ with͏͏ shifting͏͏ consumer͏͏ tastes͏͏ and͏͏ growing͏͏ disposable͏͏ incomes.͏͏ The͏͏ launch͏͏ of͏͏ SKINN͏͏ 24Seven͏͏ is͏͏ timely,͏͏ aiming͏͏ to͏͏ deliver͏͏ an͏͏ attractive͏͏ mix͏͏ of͏͏ quality,͏͏ affordability,͏͏ and͏͏ style͏͏ for͏͏ discerning͏͏ buyers.
Manish͏͏ Gupta,͏͏ CEO͏͏ of͏͏ the͏͏ Fragrances͏͏ and͏͏ Accessories͏͏ Division͏͏ at͏͏ Titan͏͏ Company͏͏ Limited,͏͏ remarked,͏͏ “SKINN͏͏ 24Seven͏͏ provides͏͏ consumers͏͏ with͏͏ an͏͏ excellent͏͏ option͏͏ to͏͏ elevate͏͏ their͏͏ lifestyle͏͏ choices.͏͏ We͏͏ encourage͏͏ consumers͏͏ to͏͏ integrate͏͏ fragrance͏͏ into͏͏ their͏͏ daily͏͏ routines,͏͏ ensuring͏͏ they͏͏ are͏͏ always͏͏ prepared͏͏ to͏͏ face͏͏ every͏͏ moment͏͏ at͏͏ their͏͏ best.͏͏ By͏͏ combining͏͏ premium͏͏ quality͏͏ with͏͏ affordable͏͏ pricing͏͏ and͏͏ versatile͏͏ fragrance͏͏ options,͏͏ we͏͏ aim͏͏ to͏͏ make͏͏ luxury͏͏ fragrances͏͏ accessible͏͏ to͏͏ a͏͏ broader,͏͏ younger͏͏ audience͏͏ without͏͏ compromising͏͏ on͏͏ quality.”
He͏͏ added,͏͏ “Our͏͏ focus͏͏ is͏͏ on͏͏ pan-India͏͏ markets,͏͏ as͏͏ we’ve͏͏ recognised͏͏ a͏͏ strong͏͏ demand͏͏ for͏͏ affordable͏͏ premium͏͏ products.͏͏ We͏͏ are͏͏ not͏͏ just͏͏ selling͏͏ fragrances;͏͏ we͏͏ are͏͏ offering͏͏ a͏͏ daily͏͏ boost͏͏ of͏͏ confidence͏͏ and͏͏ style.͏͏ This͏͏ launch͏͏ underscores͏͏ our͏͏ commitment͏͏ to͏͏ innovation͏͏ and͏͏ our͏͏ deep͏͏ understanding͏͏ of͏͏ the͏͏ evolving͏͏ needs͏͏ of͏͏ the͏͏ Indian͏͏ consumer.”
Quality͏͏ Fragrance͏͏ at͏͏ a͏͏ Competitive͏͏ Price͏͏ Point:
At͏͏ a͏͏ price͏͏ of͏͏ INR͏͏ 1,745,͏͏ SKINN͏͏ 24Seven͏͏ offers͏͏ quality͏͏ fragrance͏͏ at͏͏ an͏͏ accessible͏͏ entry-level͏͏ price͏͏ point.͏͏ In͏͏ a͏͏ market͏͏ saturated͏͏ with͏͏ options,͏͏ SKINN͏͏ 24Seven͏͏ sets͏͏ itself͏͏ apart͏͏ with͏͏ distinct,͏͏ mood-based͏͏ selections.͏͏ Consumers͏͏ can͏͏ discover͏͏ the͏͏ new͏͏ collection͏͏ at͏͏ multi-brand͏͏ stores,͏͏ on͏͏ the͏͏ SKINN͏͏ website,͏͏ and͏͏ across͏͏ leading͏͏ e-commerce͏͏ platforms,͏͏ enabling͏͏ them͏͏ to͏͏ enjoy͏͏ the͏͏ allure͏͏ of͏͏ fine͏͏ fragrances͏͏ every͏͏ hour͏͏ of͏͏ every͏͏ day.
