Simpli Namdhari’s, an omnichannel retailer, has launched “WhatAir” mineral water, heralding a significant breakthrough in the beverage industry. This innovative product utilizes state-of-the-art technology to extract water directly from the air. By tapping into atmospheric moisture, WhatAir offers a sustainable solution to the global water crisis while providing consumers with a refreshing and eco-friendly alternative to traditional bottled water.
As Bangalore faces severe water scarcity, Simpli Namdhari steps forward as the first retailer in the city to offer “WhatAir” through its retail channels. This launch not only demonstrates the retailer’s dedication to sustainability, but also positions it as a pioneer in utilising technology to tackle environmental issues.
For every bottle of WhatAir bought, the retailer pledges to conserve a minimum of one liter of water per bottle, which would otherwise have been extracted from natural water reservoirs. Additionally, by utilizing glass bottles, WhatAir contributes to safeguarding water bodies from the harmful effects of single-use plastics.
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Hema L, the Head of Marketing at Simpli Namdhari’s, stressed the significance of innovation in tackling ecological emergencies. “At Simpli Namdhari’s, we acknowledge the pressing need to tackle Bangalore’s water crisis. We firmly believe that innovation holds the answer to discovering enduring solutions to environmental dilemmas. With the introduction of ‘WhatAir’ mineral water, we take pride in our contribution to water conservation endeavors and in offering consumers a product that not only fulfills their hydration requirements but also champions environmental sustainability. We are excited to have been instrumental in bringing this pioneering solution to the market,” she expressed.
Consumers can now find “WhatAir” mineral water available at all Simpli Namdhari’s retail outlets.
