Simpl, a Bengaluru-based one-tap checkout network, aims to boost its checkouts on the quick-commerce platform Zepto to 100 million by 2026.
Simpl aims to achieve this goal by integrating its industry-first instant checkout on Zepto Pass, thereby enhancing the experience for millions of customers across the country.
Zepto Pass, launched on February 29th, is a loyalty program developed by Zepto in collaboration with Simpl.
“The partnership between Zepto and Simpl is inherently synergistic, simplifying consumers’ lives with a unique blend of online grocery khata, one-tap checkout, and 10-minute deliveries,” stated Aadit Palicha, co-founder and CEO of Zepto.
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The initiative is designed to replicate the seamless experience of shopping at an offline kirana store for consumers, allowing them to access their necessities and settle all their bills at once.
Nitya Sharma, founder and CEO of Simpl, commented on the partnership’s expansion, stating, “Being a longstanding partner of Zepto, we’ve served as a preferred checkout solution for millions of their customers. We’re thrilled to augment the khata experience on their newly introduced Zepto Pass. The fusion of quick commerce’s rapid deliveries with online khata will elevate convenience for customers and draw more into the quick commerce ecosystem.”
Since its partnership with Zepto in January 2022, Simpl has recorded over 13 million checkouts up to now.
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