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Saturday, November 9, 2024

SIG sees exponential growth, plans to partner with major Indian beverage and dairy brands

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SIG, a prominent packaging solutions provider, has achieved exceptional growth and is poised to become one of India’s fastest-growing aseptic packaging brands. With plans to increase manufacturing capacity and establish partnerships with major Indian beverage, juice, and dairy companies, SIG is expanding its business in India.

Since its inception in 2017, SIG has made significant strides in the Indian market. By the end of 2023, the brand will have more than 40 SIG filling lines for aseptic carton packs installed at its Indian customers, reflecting a substantial expansion of its operations.

Accompanied by other SIG executives, Samuel Sigrist, the CEO of the SIG Group, recently traveled to India from April 3-5 to inaugurate the company’s second production plant in Palghar. This plant will focus on manufacturing SIG’s bag-in-box and spouted pouch packaging, which were previously sold under the Scholle IPN and Bossar brands.

In addition to inaugurating the new production plant, Samuel Sigrist’s visit to India also aimed to strengthen the brand’s relationships with industry experts, strategic partners, and customers.

Since establishing its local headquarters in Gurugram in November 2017, SIG India has had a successful aseptic carton journey, kickstarted by partnerships with iconic customers ITC and Coca Cola India. SIG’s value proposition, which focuses on providing innovative, aseptic packaging solutions, has attracted leading beverage players in India such as Amul, Parle Agro, Milky Mist, PepsiCo, KMF, Dabur, Haldiram, and Creamline Dairy. With a strong base of installed filling machines and an experienced local team, SIG is poised to continue its growth trajectory and further expand its reach in India.

Samuel Sigrist, Chief Executive Officer of SIG, said, “SIG’s growing customer base in India is a testimony to our attractive product offering and our sustainable packaging technology. With the new investment and increased production capacities, we are set to grow significantly in the upcoming years.”

Angela Lu, President and General Manager Asia-Pacific South at SIG, said, “SIG has received positive feedback from its customers, signaling a promising future for the company in the years to come. Recognizing the potential for growth in the sector, India is a crucial market for SIG. Our company’s objective is to establish a comprehensive framework for sustainable packaging solutions that can be customized, provides flexibility, and can meet the demands of customers and every Indian consumer.”

Vandana Tandan, Head of Markets for India, and Bangladesh at SIG, said, “It is impressive to see SIG’s operations in India expand rapidly, even amidst market fluctuations and challenges. The company has demonstrated remarkable potential, and I am confident that this success can be attributed to its focus on sustainability and integrated production capacities. With these strengths at its core, SIG is poised to remain at the forefront of the industry.” 

SIG’s expansion plans are aligned with the “Make in India” initiative that aims to boost local production. With this objective in mind, the company has recently declared the establishment of its first aseptic carton plant in Ahmedabad, Gujarat, with a planned investment of up to €60 million between 2023 and 2025. The goal is to achieve a production capacity of 4 billion packs annually, and additional investments in capacity can be made in due course. The construction of the buildings will be funded through a long-term lease with an NPV of roughly €30 million.

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