Twisting Scoops, an Indian ice cream brand, was founded with the vision of bringing the unique flavors and textures of Turkish ice cream to India. The brand has gained popularity for its innovative and twisted ice cream creations, which incorporate traditional Turkish desserts and flavors into its menu.
Recently, Twisting Scoops opened its second outlet in Mumbai at the Viviana Mall, making it the brand’s 45th outlet in India. This new outlet launch comes after the brand’s successful appearance on season 2 of Shark Tank India, which helped to create greater awareness and demand for the brand.
Simranjeet Singh, Director, CYK Hospitalities, said, “We researched the location and mapped where Twisting Scoops could better reach their customers. So, our team of experts analyzed and located out the best location and helped them with the best leasing deals. Not only with the location, we have also tried our level best to curate the most innovative menu in the ice cream space”.
Kunwarpreet Singh Juneja, MD, Twisting Scoops, said, “CYK Hospitalities has played an integral part when it comes to Twisting Scoops expansion. They are our trusted partners whenever we are selecting any location for our upcoming store. CYK team’s due diligence has always helped us in getting the ROI of the store beforehand. In fact, the operations team of the company has always stood by us whenever we are revamping our menu and need their expert guidance.”
To support the brand’s rapid expansion both in India and internationally, Twisting Scoops has partnered with CYK Hospitalities, an F&B consultancy firm. CYK Hospitalities provides a range of services to Twisting Scoops, including location mapping, leasing, and menu curation for its outlets across malls, highways, airports, and other venues both in India and globally.
The new outlet in Viviana Mall in Mumbai is the second outlet for the brand in the city, with the first being located at Jio World Drive. Twisting Scoops has also announced that it will be opening its next outlet at the newly opened Phoenix Palladium Mall in Ahmedabad soon.
Twisting Scoops already has a significant presence in four countries, including India, Sri Lanka, USA, and Bangladesh, with over 45 outlets. The brand’s menu includes more than 25 unique flavors such as Turkish Baklava, Turkish Desserts, Kunafa, and Turkish Coffee/beverages. CYK Hospitalities helps the brand to customize and curate its menu based on the local climate and tastes of the region to cater to the local population.
Twisting Scoops is a rapidly growing ice cream brand in India that has captured the attention of consumers with its innovative and unique ice cream creations. With its continued expansion and partnership with CYK Hospitalities, the brand is well-positioned to continue its growth both in India and globally.
