Sazerac, in collaboration with the renowned American rapper Quavious Keyate Marshall, widely known as Quavo, is set to introduce their latest venture – a new brand of white cognac named White X Cognac.
According to the company, White X is slated to be the first and only white cognac available in the US.
White X offers rich flavours with a “fresh and light nose”, a hint of sweetness and intense notes of white and yellow peaches, vanilla and dried rose petals. The palate features gentle white stone fruit, creamy vanilla and a subtle hint of tannin without bitterness. The finish is smooth and “extremely long for a younger cognac,” said Sazerac.
Global cognac brand director at Sazerac, Jess Scheerhorn, said, “White X challenges the traditional cognac category with its fresh and light taste – it’s a total departure from many pre-conceived perceptions about cognac overall. Quavo’s electrifying style and willingness to break down barriers makes him the perfect fit to help us debut this brand.”
White X is set to launch in early next month, marking its debut with takeovers in Atlanta, US, and various other cities. Exclusive sales will kick off at BlockBar, followed by availability at local retail stores. The product is slated for nationwide release across all markets, reaching consumers nationwide by June 2024.
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