Salud, a beverage startup, is gearing up for the release of its latest lineup of ready-to-drink (RTD) offerings, known as Salud Viking. According to a statement from the company, this RTD treat combines pure honey with natural ingredients, presenting consumers with an innovative carbonated beverage reminiscent of ancient mead, all packaged in a convenient pint-sized format.
The beverage comes in a 375ml bottle containing 15% alcohol content and is currently accessible in the markets of Kerala and Goa.
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In 2022, the worldwide RTD market held a valuation of USD 1.22 billion, with projections indicating a rise to USD 2.57 billion by 2030. Furthermore, the Indian market is anticipated to hit USD 1.2 billion by 2027, as reported by Market Research Future and Mordor Intelligence.
Ajay Shetty, CEO and Founder of Salud, said, “Tourism plays a significant role in Kerala’s economy, and tourists have their own drinking habits. It has created pockets of increased alcohol consumption in the Kerala market. Our team has been working behind the scenes all year to develop a unique range of products to add to its catalogue of traditional and sparkling meads and honey. Salud Viking is our thoughtful response to the growing trend of celebrating everyday moments. Crafted as a unique celebration in a bottle, it embodies the changing preferences of our consumers.”
Salud stands as a global urban lifestyle brand specializing in products within the spirit-based ready-to-drink (RTD) category, offering not only quality beverages but also embodying a chic and fashionable lifestyle.
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