Salad Days, the online delivery and takeaway chain of cloud kitchens, recently bolstered its footprint in Bengaluru with the inauguration of three new cloud kitchens. Varun Madan, the Founder & CEO of Salad Days, shared this exciting news.
With a solid foothold in Delhi-NCR, the brand has already made its mark. It operates 10 cloud kitchens, a central kitchen, and even has its own organic farm. A workforce of 200 skilled professionals is proudly associated with the brand, contributing to its success.
“We have invested approx INR 1.25 crore to open these 3 cloud kitchens in Bengaluru and we are planning to open one more going ahead. We are expecting to be monthly operational break even by October this year in the Bengaluru market,” he said.
“We are looking at an ROI of 20 percent from Bengaluru market over the next 2 years,” he added.
The brand allocates approximately INR 27-28 lakhs to open one cloud kitchen.
The bootstrapped brand achieves a monthly repeat customer rate of 65 percent. At present, the brand incurs a customer acquisition cost of INR 150, while the average order value amounts to INR 500.
Last year, the brand experienced a year-on-year growth of 50 percent, reaching a revenue of INR 15.8 crore. For the current fiscal year, the brand has set its sights on achieving INR 25 crore in revenue.
“Going ahead, we are planning to open 1-2 more cloud kitchens in Delhi, however, the priority is to open more cloud kitchens in Bengaluru and then head over to a new city,” he stated.
“We are planning to spend INR 5 crore to aid the expansion plans this fiscal,” he added.
The brand is still deciding between Hyderabad and Mumbai to open its cloud kitchens. “We are planning to have cloud kitchens in 3 cities in the next 2 years,” he said.
