Tira, the omni-channel beauty retail platform by Reliance Retail, has launched its 11th store across the country, as announced by an industry official on social media. Situated on Peddar Road in South Mumbai, the new store is located within the Vama department store.
“Inaugurating our latest addition! The 11th Tira Store is now open at Vama, Peddar Road, South Mumbai. Tira extends its presence across South Mumbai,” shared Nirant Khedkar, Executive Director of The Othr Lab, in a LinkedIn post.
The Othr Lab is a Dubai-based retail consultancy specializing in developing, launching, and scaling emerging and niche beauty, wellness, and lifestyle brands with a focus on the Middle East and Indian Subcontinent.
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The latest store features a carefully curated selection of brands spanning makeup, skincare, fragrance, and bath products. It offers innovative amenities including AI fragrance finders, smart mirrors, and personalized beauty and skincare consultations.
In February 2023, Reliance Industries Ltd.’s (RIL) retail division, Reliance Retail, introduced Tira as an online retailer. After that, in April, they opened its flagship shop at Jio World Drive in Mumbai’s Bandra Kurla Complex.
Tira’s second retail outlet within the city can be found at Infiniti Mall in Malad.
Recently, the beauty retailer broadened its presence into the Northern region by inaugurating a store at DLF Avenue Mall in Saket, New Delhi. This marked the milestone of Tira’s 10th store in India.
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Tira currently offers over 150 Indian and international brands in its stores.
Reliance Retail Ltd. (RRL) is a subsidiary of Reliance Retail Ventures Ltd. (RRVL), which is the parent company for all RIL retail enterprises. The company maintains a huge network of over 18,771 stores and digital commerce platforms across a variety of industries, including grocery, consumer electronics, fashion & leisure, and pharmaceuticals, all within a perfectly integrated omnichannel framework.
