Tira, Reliance Retail’s omni-channel beauty retail platform, has launched its 12th store in Mumbai, as announced by a company official’s social media post. The new outlet is situated at Phoenix Marketcity Mall, Kurla.
Coinciding with Tira’s one-year anniversary milestone, the store opening marks a significant moment for the brand. Tira made its offline debut in April 2023 with its first retail store situated at Jio World Drive in Bandra Kurla Complex.
Nirant Khedkar, executive director of The Othr Lab, shared on LinkedIn, “The 12th Tira Beauty store at Phoenix Marketcity Kurla, Mumbai, is now open. This marks the 12th store launched by Tira within the span of 12 months.”
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The Othr Lab, headquartered in Dubai, specializes in retail consultancy services. They assist in the development, launch, and expansion of emerging and niche beauty, wellness, and lifestyle brands with a focus on the Middle East and the Indian Subcontinent.
The newly opened store showcases a curated selection of brands, encompassing makeup, skincare, fragrance, and bath products. It offers advanced features including artificial intelligence (AI) fragrance finders, smart mirrors, and personalized beauty and skincare consultations.
At present, Tira offers a diverse range of over 150 Indian and global brands across its stores.
In February 2023, Reliance Retail, the retail division of Reliance Industries Ltd (RIL), launched Tira as an e-commerce platform.
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Recently, the beauty platform expanded its offerings by venturing into the accessories segment with the introduction of its proprietary brand, Tira Tools. This brand offers a selection of makeup brushes, facial rollers, and beauty sponges.
Reliance Retail Ltd. (RRL) functions as a subsidiary of Reliance Retail Ventures Ltd. (RRVL), which serves as the holding company for all retail entities under RIL. With an extensive presence, the company manages an integrated omni-channel network comprising over 18,771 stores and digital commerce platforms. These encompass various sectors, including grocery, consumer electronics, fashion and lifestyle, and pharmaceutical consumption baskets.
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