Reliance Retail-owned fashion e-commerce platform Ajio has added Swedish brand Hennes & Mauritz (H&M) on͏͏ its͏͏ platform,͏͏ as͏͏ announced͏͏ in͏͏ a͏͏ joint͏͏ press͏͏ release͏͏ on͏͏ Thursday
H&M Expands͏͏ Reach͏͏ via͏͏ Ajio:
While͏͏ Ajio͏͏ enhances͏͏ its͏͏ collection͏͏ of͏͏ international͏͏ brands,͏͏ H&M͏͏ is͏͏ focused͏͏ on͏͏ expanding͏͏ its͏͏ presence͏͏ and͏͏ online͏͏ market͏͏ share͏͏ by͏͏ capitalising͏͏ on͏͏ Ajio’s͏͏ digital͏͏ platform͏͏ and͏͏ vast͏͏ reach,͏͏ according͏͏ to͏͏ the͏͏ release.
“Over͏͏ the͏͏ last͏͏ few͏͏ years,͏͏ we͏͏ have͏͏ broadened͏͏ the͏͏ fashion͏͏ spectrum͏͏ to͏͏ feature͏͏ the͏͏ best͏͏ international͏͏ brands͏͏ on͏͏ Ajio,”͏͏ stated͏͏ Vineeth͏͏ Nair,͏͏ CEO͏͏ of͏͏ Ajio.͏͏ “The͏͏ introduction͏͏ of͏͏ H&M͏͏ to͏͏ our͏͏ platform͏͏ not͏͏ only͏͏ enriches͏͏ the͏͏ variety͏͏ of͏͏ styles͏͏ available͏͏ but͏͏ also͏͏ underscores͏͏ our͏͏ commitment͏͏ to͏͏ delivering͏͏ the͏͏ latest͏͏ global͏͏ brands͏͏ and͏͏ trends͏͏ to͏͏ our͏͏ customers.”
Continue͏͏ Exploring:͏͏ British͏͏ fashion͏͏ brand͏͏ ASOS͏͏ enters͏͏ Indian͏͏ market͏͏ with͏͏ exclusive͏͏ launch͏͏ on͏͏ Ajio
H&M͏͏ first͏͏ entered͏͏ the͏͏ Flipkart-owned͏͏ online͏͏ marketplace͏͏ Myntra͏͏ in͏͏ 2019,͏͏ and͏͏ Ajio͏͏ is͏͏ now͏͏ the͏͏ second͏͏ online͏͏ platform͏͏ where͏͏ the͏͏ brand͏͏ has͏͏ established͏͏ its͏͏ presence.
H&M Brings͏͏ 10,000+͏͏ Styles͏͏ to͏͏ Ajio:
H&M͏͏ will͏͏ showcase͏͏ more͏͏ than͏͏ 10,000͏͏ styles͏͏ on͏͏ Ajio,͏͏ covering͏͏ womenswear,͏͏ menswear,͏͏ kidswear,͏͏ and͏͏ home͏͏ décor,͏͏ including͏͏ its͏͏ Autumn/Winter͏͏ 2024͏͏ collection,͏͏ with͏͏ prices͏͏ starting͏͏ at͏͏ INR͏͏ 399.
“By͏͏ leveraging͏͏ Ajio’s͏͏ strong͏͏ digital͏͏ platform͏͏ and͏͏ extensive͏͏ reach,͏͏ we͏͏ are͏͏ making͏͏ our͏͏ diverse͏͏ selection͏͏ of͏͏ high-quality,͏͏ affordable͏͏ clothing͏͏ accessible͏͏ to͏͏ a͏͏ wider͏͏ audience͏͏ of͏͏ discerning͏͏ customers͏͏ across͏͏ the͏͏ country,”͏͏ said͏͏ Yanira͏͏ Ramirez,͏͏ country͏͏ sales͏͏ manager͏͏ at͏͏ H&M͏͏ India.
H&M͏͏ made͏͏ its͏͏ entry͏͏ into͏͏ the͏͏ Indian͏͏ market͏͏ in͏͏ October͏͏ 2015͏͏ and͏͏ launched͏͏ its͏͏ official͏͏ website͏͏ in͏͏ 2018.͏͏ As͏͏ of͏͏ now,͏͏ the͏͏ company͏͏ operates͏͏ over͏͏ 64͏͏ stores͏͏ across͏͏ more͏͏ than͏͏ 29͏͏ cities͏͏ in͏͏ the͏͏ country,͏͏ according͏͏ to͏͏ its͏͏ official͏͏ website.
