Reliance Retail and ASOS have forged a long-term partnership to establish a multi-channel presence for the UK-based online fashion retailer’s own brands in India.
The agreement stipulates that Reliance Retail will serve as ASOS’s sole retail partner in India, overseeing all online and offline channels. This encompasses various retail formats, including exclusive brand stores, multi-brand store expressions, and digital commerce platforms.
Drawing upon its vast expertise in managing omni-channel retail networks, Reliance Retail will bring ASOS’s carefully curated selection of cutting-edge own-brand labels to the Indian market.
This partnership notably signifies ASOS’s nationwide exclusive retail collaboration for the first time.
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Isha Ambani, Director of Reliance Retail Ventures Limited, emphasized that the alliance reinforces the company’s dedication to bringing global trends to the Indian market.
She added, “This partnership reaffirms our position as India’s foremost retail destination, ensuring our customers have access to the latest fashion trends they desire.”
Furthermore, José Antonio Ramos, CEO of ASOS, emphasized the company’s objective of offering fashion lovers access to the latest and best trends.
“Teaming up with Reliance Retail, we’re thrilled to introduce a selection of our fashion-forward own-brand labels to customers in India — including ASOS Design, one of the premier British fashion brands globally,” remarked Ramos.
ASOS prides itself on presenting a carefully curated selection of thousands of products from 900 global and local brands, alongside its own fashion-forward labels, available in over 200 markets through its app and website.
Meanwhile, RRVL has garnered recognition as one of the fastest-growing retailers worldwide according to Deloitte’s Global Powers of Retailing 2023 report. Additionally, the company disclosed a consolidated turnover of INR 306,786 crore and a net profit of INR 11,101 crore for the fiscal year ending March 31, 2024.
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