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Reliance Brands expands LensCrafters presence in Pune with two new stores

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Reliance Brands has launched two LensCrafters stores in Pune, as announced on social media.

This development comes shortly after the Indian retail giant Reliance Brands acquired the Italian brand. Following the acquisition, LensCrafters has swiftly opened new stores at Phoenix Mall of Millenium, Wakad, and Kopa Mall, Ghorpadi.

“Exciting news! LensCrafters has officially opened its doors at Kopa Mall and Mall of Millenium. Dive into a world of top-tier eyewear innovation and style, featuring a curated selection of designer brands and personalized vision solutions,” announced Reliance Brands Ltd. (RBL) on LinkedIn.

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LensCrafters, a renowned prescription eyewear company, falls under the ownership of the Italian powerhouse Luxottica Group. Reliance Brands made the acquisition of LensCrafters from DLF Brands, which operated a network of LensCrafters-branded stores through a franchisee agreement.

RBL has additionally taken over a series of LensCrafters stores from DLF Brands, encompassing outlets situated in DLF Mall of India, Noida, and DLF Avenue Mall, Saket, New Delhi.

Established in 1983, LensCrafters stands as a prominent optical retailer in North America, boasting a network of over 1,000 stores across the US, Canada, and Puerto Rico. Among these are five flagship outlets situated in key cities such as New York City, San Francisco, Palo Alto, and Toronto. The inaugural Canadian flagship store debuted in July 2023.

In 2020, the brand made its debut in India with a store at DLF Mall of India in Noida. Their stores offer an array of brands, including Ray-Ban, Oakley, Versace, Coach, Michael Kors, Prada, and various other esteemed labels.

Reliance Brands Ltd., a subsidiary of Reliance Retail Ventures Ltd., commenced operations in 2007 with a mission to introduce and cultivate global brands in the luxury to premium sectors encompassing fashion and lifestyle. The company has established exclusive partnerships with renowned brands like Bottega Veneta, Tiffany & Co., Valentino, Balenciaga, and many more.

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