Rebel Foods, a cloud kitchen startup known for its popular brands like Faasos, Behrouz Biryani, and Oven Story Pizza, has recently expanded its operations to Saudi Arabia. The company successfully launched two cloud kitchens in Riyadh, marking its entry into the Saudi market.
Rebel Foods stated that its expansion into the Saudi market further solidifies the company’s commitment to the Middle East, building upon its existing presence in the United Arab Emirates. The foodtech startup acknowledges the strategic significance of entering Saudi Arabia and aims to capitalize on the region’s potential.
Rebel Foods proudly asserts its status as India’s pioneering foodtech company to venture into Saudi Arabia.
With its cloud kitchen network, the company sets its sights on establishing a $100-million food delivery enterprise in Saudi Arabia within the next three years. Additionally, Rebel Foods plans to augment its presence in Riyadh by introducing over 60 internet restaurants while simultaneously extending its reach to other prominent cities in the country, including Jeddah, Dammam, and Khobar.
The kitchens in Riyadh are the result of a collaboration between KitchenPark, a Dubai-based company, and Kitch. Situated in Sulemaniya and Qurtoba, these kitchens will showcase popular brands such as The Messy Burger, Oven Story Pizza, Fricken’ Fried Chicken, and The 500 Calorie Project, all under the Rebel umbrella. Additionally, Behrouz Biryani, Faasos, and Mandarin Oak will be introduced in the near future.
Vishal Khithani, CEO, International Markets, Rebel Foods, said, “The Middle East or the MENA market is a key region for Rebel Foods and we are investing significantly to build our cloud kitchen network and to strengthen our brands.”
Khithani expressed the company’s dedication to fulfilling outstanding customer needs, emphasizing a strong emphasis on ensuring customer satisfaction.
“In addition to introducing iconic brands that resonate with the market, we are dedicated to serving multiple food missions as per the surging demand,” he added.
Established in 2011 by Jaydeep Barman and Kallol Banerjee, Rebel Foods operates a network of online restaurants encompassing 45 brands, with 4,000 cloud kitchens spread across various locations. The company’s operations span India, Indonesia, Singapore, Malaysia, Thailand, Bangladesh, the UAE, and the UK.
The company’s operating system comprises three essential components: comprehensive technology covering inventory and kitchen management, demand management, and fulfillment; supply chain capabilities for sourcing, storing, and ensuring the safe movement of raw materials in various forms; and culinary expertise and capabilities to meticulously break down menus into small, Standard Operating Procedure (SOP)-driven steps.
In the month of April, the company secured a debt funding of INR 75 crore ($9.1 million) from investors Northern Arc and Stride Ventures. This marked the fourth round of debt financing for the firm thus far.
