Rasayanam, a startup specializing in Ayurvedic supplements, has set its sights on reaching the INR 100 crore revenue milestone within this fiscal year. According to Ayush Aggarwal, the company’s founder, Rasayanam plans to broaden its offline footprint nationwide as part of its expansion strategy.
This year, the brand is prioritizing offline sales, aiming to collaborate with pharmacies and Ayurvedic doctors.
Aggarwal stated, “We remain profitable so far and have plans to expand both our product range as well as sales channels.”
Looking ahead, the firm aims to enhance its offerings with the introduction of six new products, which will include plant-based multivitamins and chawanprash this year.
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When discussing sales and overall growth, Aggarwal revealed that online channels account for 90 percent of total sales, with the remaining 10 percent coming from offline channels.
The bootstrapped brand additionally revealed that it achieved revenue surpassing INR 30 crore in the fiscal year that ended on March 31, 2024, surpassing its initial target of INR 25 crore.
Regarding the company’s investment strategy as a whole, the Ayurveda supplements brand stated its intentions to allocate funds towards research and development (R&D), introducing new products, and expanding its manufacturing facility.
Discussing the health and wellness sector in India, Aggarwal noted its increasing competitiveness due to the emergence of new brands, a trend expected to persist. He highlighted a 70 percent rise in brand numbers compared to the previous year.
“When we launched in 2020 with our initial offering – Shilajit, only three other brands were offering this product on Amazon, today Shilajit is a separate category with more than 100 products,” he said.
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