Rareism, the women’s fashion brand by Bengaluru-based fashion retailer The House of Rare, has recently opened its third outlet in Hyderabad.
The inauguration of this new outlet signifies a noteworthy achievement for the brand, as it brings the total store count to 30 throughout India. Spanning 650 sq. ft., the store is meticulously crafted to deliver a distinctive shopping ambiance for women, showcasing an expansive array of trend-setting attire tailored to their varied tastes and requirements.
The store’s architecture evokes the ambiance of a contemporary palace, characterized by its majestic moving pillars, delivering an immersive and extraordinary experience. Its interior, illuminated by a soft, pristine white glow and adorned with elegant, cloud-like curves, eloquently exhibits our fashion statements.
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Renowned for its seamless desk-to-dinner concept, Rareism anticipates that the new outlet will bolster its market standing. As a subsidiary of Radhamani Textiles Pvt Ltd, Rareism was established in 2016 by Akshika Poddar, whose visionary leadership has been pivotal in shaping the brand’s trajectory. Grounded in a commitment to excellence and innovation, Rareism has cultivated a robust presence in the fashion realm, underscored by the inauguration of this new outlet as a testament to its achievements.
Abhishek Srivastava, Business Head of Rareism, articulated the brand’s vision, stating, “Rareism epitomizes India’s response to European fashion. We perceive ‘multifaceted’ not merely as a term but as emblematic of womanhood, and our ambition is to emerge as a comprehensive destination for women.” He further extended his gratitude to Sreeleela for her support, expressing the brand’s enthusiasm for expanding its footprint in Hyderabad.
The recently opened Rareism outlet is conveniently located on the ground level of InOrbit Mall in Madhapur, Hyderabad. It boasts an extensive selection of chic and fashionable attire tailored for women. Among its offerings is the Desk to Dinner Approach collection, encompassing both formal and casual wear. Rareism is acclaimed for its distinctive designs that embrace diversity in body types, earning it a dedicated following among style-savvy women.
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