Rare and Basics (R&B), a fashion brand under the umbrella of retail giant Apparel Group, announced the opening of its 22nd retail outlet in Kerala via a social media update.
Situated in Palarivattom, Kochi, this new standalone store marks the sixth addition to the brand’s presence in Kerala.
“We’re thrilled to unveil the latest addition to the Apparel Group family: R&B’s newest store in Palarivattom. This not only signifies our sixth establishment in Kerala but also our 22nd store nationwide,” Apparel Group shared in a LinkedIn post.
Continue Exploring: Apparel Group’s fashion brand R&B opens second store in Kochi, further expanding its presence
R&B outlets offer a diverse selection of Western clothing for men, women, and children.
Rare and Basics’s Journey: From Kochi to Nationwide Presence
The first R&B store in Kochi is located at Centre Square Mall, Rajaji Junction, and was launched in August 2023.
In India, the brand has established its presence in cities including Kozhikode, Kochi, Ahmedabad, Hyderabad, Bengaluru, Mangalore, and Mysore.
R&B was introduced by Apparel Group in October 2012, with its inaugural retail outlet opening at Muscat Grand Mall in Oman. The expansive retail chain now boasts over 135 stores across eight countries, encompassing a total retail area exceeding 20 lakh square feet.
R&B plans to expand its presence by opening 200 new stores across India and the Gulf Cooperation Council (GCC) region by the end of fiscal year 2025.
In the first quarter of FY25, the brand has already launched over 12 new stores across both India and GCC countries.
Continue Exploring: Apparel Group’s R&B expands footprint with new Bengaluru store, marking 18th outlet in India
UAE-based Apparel Group operates more than 2,200 retail stores and represents over 85 brands across various platforms, employing a diverse workforce of over 22,000. Among its brands are Aldo, Bath & Body Works, Tim Hortons, Tommy Hilfiger, Nine West, It Spring, Charles & Keith, Inglot, La Senza, Beverly Hills Polo Club, and Victoria’s Secret.
