Morpheus Brandy, crafted by Radico Khaitan Limited, an Indian Made Foreign Liquor (IMFL) company, has achieved sales of one million cases for consecutive years. The company asserts Morpheus to be the first premium brandy to reach this milestone and has captured a 64 per cent share of the premium brandy market in India.
Building upon the success of Morpheus XO Brandy, Radico Khaitan introduces a more premium extension to its brandy portfolio: Morpheus Blue XO Premium Brandy.
Continue Exploring: Radico Khaitan’s Magic Moments Vodka achieves remarkable milestone, sells 6.3 Million cases, surpassing INR 1000 Crores in FY24
Abhishek Khaitan, Managing Director of Radico Khaitan Limited, expressed, “Morpheus Brandy, our inaugural offering in the premium segment, has attained remarkable success, emerging as a trailblazer within the industry. Its nationwide presence across 25 states signifies the realization of a dream, marking it as the first brandy to achieve true national recognition. This milestone underscores our steadfast dedication to excellence and the enduring trust of our consumers.”
He further noted that Morpheus primarily sells in the southern states, emphasizing that the company had always envisioned it as a national brand.
Morpheus Brandy’ Global Reach
Morpheus is presently exported to 27 countries, with its blend meticulously crafted using aged eau-de-vie sourced from grapes.
The brandy has garnered numerous Monde Selection Awards in 2021, 2022, and 2023, alongside various other industry accolades both on a global and local scale.
Continue Exploring: Radico Khaitan reports 26.43% rise in Q4 FY24 net profit
