Quaker Oats, a brand under the PepsiCo umbrella, has broadened its Protein lineup by introducing a new peanut butter flavor.
Quaker stated that the launch will enable retailers to meet the increasing consumer demand for protein, a vital nutrient essential for everyday wellness.
Furthermore, Quaker Protein Peanut Butter will debut with a new taste-driven visual identity, a design that will also be rolled out across the broader Protein range.
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Divesh Parmar, General Manager of Quaker UK at PepsiCo, remarked: “There’s a significant shift in how protein porridge is perceived. It’s now reaching a broader audience beyond just athletes aiming to enhance performance. Protein porridge is becoming a staple for everyday consumers seeking to boost their overall health and wellness. As the leading brand in hot cereals, we’re well-positioned to inject more enthusiasm into the category and assist shoppers in maintaining active lifestyles through our new product development.”
He added, “Our new packaging design aims to attract Gen-Z and Millennial consumers by highlighting the taste qualities of our range, ensuring visibility on shelves. Alongside the taste-focused design, our new packaging emphasizes the health attributes consumers seek, such as ‘high in protein,’ ‘100% wholegrain,’ and ‘natural energy release.’ We believe the revitalization of our Quaker Protein range will contribute to category growth and strongly appeal to the targeted Gen-Z and Millennial demographic, aligning with their lifestyle objectives.”
Quaker’s Protein Peanut Butter sachets will first hit the shelves at Asda stores, priced at £3.50 per pack. Subsequently, they will be introduced to additional grocery and convenience stores.
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