Quaker, a renowned and trailblazing name in the oats sector, is delighted to announce the addition of the celebrity power couple, Kiara Advani and Sidharth Malhotra, as its latest brand ambassadors. This significant partnership symbolises the amalgamation of Quaker’s 145-year heritage in promoting the ‘goodness of oats’ globally with the modern influence and allure of Kiara and Sidharth.
Breaking Boundaries:
The brand has steadfastly committed itself to fulfilling the promise of making oats accessible to a wider audience through more delectable means. It has spearheaded inventive approaches to honour this commitment. As a contemporary nutrition brand providing a diverse array of oats-based choices, Quaker persistently redefines the way oats are embraced. It establishes them not only as a breakfast option but also as versatile ingredients for a range of delicious and nutritious meals.
Relaying her excitement, Kiara Advani, commented, “Oats have been a constant part of my diet, a delightful addition that I truly love. They’re my morning and evening essential, a wholesome choice with nutritious energy. Partnering with Quaker resonates with my belief in maintaining a balanced lifestyle without compromising on taste. I’m excited to collaborate with Quaker to highlight how oats, with their inherent goodness, effortlessly elevate everyday meals, making conscious eating both convenient and delicious.”
“Teaming up with Quaker feels like the perfect match, as oats have long been my go-to to get an energized start to the day. When it comes to a speedy, wholesome meal, they are my top pick; quick to make and filled with goodness. I look forward to showcasing how these versatile oats seamlessly fit into anyone’s schedule, transforming mindful eating into a delightful journey,” expressed Sidharth Malhotra.
Sravani Babu, Associate Director and Category Lead – Quaker, PepsiCo India, said, “With Kiara Advani and Sidharth Malhotra joining the Quaker family, their vibrancy, relatability, and commitment to a balanced lifestyle complement Quaker’s ethos perfectly. Kiara’s vivacious energy and Sidharth’s active lifestyle resonate with today’s generation, making them influential advocates for a wholesome way of living. Their shared values align seamlessly with Quaker’s mission, enhancing the brand’s endeavour to inspire individuals to embrace oats as a delicious and beneficial dietary inclusion. Together, Kiara and Sidharth bring not only star power but also an authentic passion for wellness, making them ideal ambassadors to further champion the ‘goodness of oats’ message.”
The new brand ambassadors will play a pivotal role in new campaigns and launches, engaging audiences in the delightful journey of oats.
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