On Wednesday, PVR Inox unveiled its latest pricing offers for food and beverages, targeting both weekdays and weekends. The company confidently stated that these new offers would significantly reduce customers’ expenditures on F&B by up to 40 percent.
This decision comes at a moment when there has been extensive discussion regarding the high-priced food choices available at cinemas, with numerous individuals expressing their dissatisfaction on social media platforms. The prominent multiplex chain has been attentive to the voices of consumers and has taken this action to tackle several concerns raised by movie enthusiasts.
According to the multiplex chain, customers will now have the opportunity to buy a variety of food items, including hotdogs, burgers, popcorn, sandwiches, and beverages, with enticing combo deals starting at a mere INR 99. These affordable options will be available from Mondays to Thursdays, specifically between 9 AM and 6 PM. Additionally, on weekends, moviegoers will have access to Bottomless Popcorn, allowing for unlimited tub refills, as well as attractively priced Family Meal Combos, reducing food and beverage expenses by up to 40 percent.
“Resonating with patrons is the key to successfully running a cinema chain. All our efforts are directed towards catering to audiences as we wish to provide them with an unparalleled cinematic experience when they visit our premises. We have been actively listening to consumers’ thoughts on our F&B pricing strategy and have therefore curated cost-effective F&B deals that will appeal to moviegoers and also address their concerns.” said Sanjeev Kumar Bijli, Executive Director, PVR INOX Ltd in a statement.
He further added, “Our merger, which placed us amongst the top cinema chains in the world, now offers us a larger canvas, allowing us to cater to a wider segment of the audiences and curate the best offerings for them. We are certain that our reformed packages will appeal to the smaller group sizes visiting cinemas on weekdays, and the larger groups, including families, who prefer watching films on weekends, ensuring their needs are met.”
