Prashant Verma, the Chief Revenue and Marketing Officer of Licious, has officially announced his departure from the company on LinkedIn. After dedicating more than 1.5 years to Licious, Verma has decided to pursue new opportunities.
With a background as an alumnus of IIM Ahmedabad, Prashant Verma brings a wealth of experience, accumulating 17 years of expertise across diverse industries. His professional journey encompasses e-commerce, direct-to-consumer (D2C) models, consumer internet, consumer goods, and financial services.
During his tenure at Licious, Prashant Verma held a multifaceted role encompassing several critical areas of responsibility. He was responsible for overseeing full-funnel growth, marketing strategies, category management, quick commerce initiatives, trade channel operations, new city expansion efforts, and business analytics.
Verma’s focus extended beyond just topline revenue; he also closely monitored bottom-line performance, including gross margins and marketing return on investment (ROI). These key metrics were vital in evaluating the overall financial health and success of the company under his leadership.
Before joining Licious, Prashant Verma held a significant position at Blinkit for a period exceeding six years. In this role, he spearheaded the marketing and growth efforts, assuming responsibility for various critical aspects such as brand marketing, growth strategies, digital marketing, customer lifecycle management, and analytics.
Verma’s role at Blinkit encompassed a comprehensive approach to driving the company’s success, combining both strategic brand building and implementing effective growth strategies. His expertise extended to leveraging digital marketing channels, managing customer lifecycle journeys, and utilizing data analytics to drive informed decision-making.
Verma’s professional journey extends beyond his roles at Licious and Blinkit. He has also amassed valuable experience working with renowned organizations such as MullenLowe Lintas, Leo Burnett, and ICICI Bank, among others.
Throughout his career, Verma has demonstrated his versatility by collaborating with leading advertising agencies like MullenLowe Lintas and Leo Burnett, where he contributed to various marketing and brand-building initiatives. Additionally, his experience with ICICI Bank showcases his proficiency in the financial services sector. These diverse professional engagements have further enriched Verma’s skill set and industry knowledge.
Verma’s Linkedin post read, “Professional update: I left Licious last week, where I unlearned, relearned and discovered how type four consumer internet businesses (more on this later) operate. This stint has been extremely fulfilling – hitting new quarterly revenue records, pioneering events in the category, introducing full-funnel growth marketing concepts in D2C, and then breaking new ground on gross margins and marketing efficiencies as the north star shifted to profitability.”
He added, “What’s next? A short break, angel investing and consulting a few startups on integrated growth and marketing (Brand + performance + CLM + product + category + CX), post which I dive into type two consumer internet. More on this shortly.”
