Popeyes, the American quick-service restaurant brand, has entered into a master franchise and development agreement with Restaurant Brands Iberia (RB Iberia) for the expansion of its presence in Italy.
The first Italian Popeyes restaurant is expected to open its doors later this year, marking a significant step in the brand’s European expansion strategy.
In Europe, the company is already established in the Czech Republic, France, Poland, Romania, Spain, Switzerland, and the UK.
Restaurant Brands International president David Shear stated, “We’re very excited about growing the brand in Italy with RB Iberia, a long-term partner and strong operator.
“We have set ambitious expansion plans for our iconic brand, and today’s news highlights our commitment to serving Popeyes’ bold Louisiana flavours to more guests around the world.”
Popeyes is a subsidiary of Restaurant Brands International.
The newly established site in Italy will offer customers the company’s renowned chicken sandwich, spicy chicken, chicken tenders, fried shrimp, and other locally inspired menu items.
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Restaurant Brands Iberia is the parent company for the master franchisees of Burger King Spain, Burger King Portugal, Popeyes Spain, and Tim Hortons Spain.
Restaurant Brands Iberia chairman Gregorio Jiménez said, “We are thrilled to spearhead the launch of Popeyes in Italy. It is an iconic brand that has been well-received in Spain, and we are fully committed to its success within the group.
“Our company excels in managing master franchises, so we have a great business opportunity ahead of us, which will contribute to job creation in Italy and diversify the QSR market for our Mediterranean neighbour.”
In December 2023, Popeyes announced its plan to double its UK footprint by opening an additional 30 outlets in 2024.
The brand, which made its UK debut in November 2021, currently has 36 locations, including five drive-throughs and seven delivery kitchens.
By December 2024, Popeyes aims to have more than 60 total restaurants in the UK.
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