A new outlet of Playboy Beer Garden, the brewery chain owned by Playboy Venues India, has been launched in Gurgaon, according to a recent social media post by a company official. The outlet is situated in Unitech Commercial Tower 2, Sector 45, Gurgaon, Haryana and offers a spacious retail area spanning 5,000 sq ft.
“Successfully launched another Playboy beer garden venue in Gurgaon last weekend. Playboy Venues India by JJK&R entire team has done an amazing job. Also, continuous support from the PLBY Group, Inc. team. Interiors are tremendous. Visit us,” said Rohit Malhotra, Chief Executive Officer of Playboy Venues India by JJ K&R, wrote in a LinkedIn post where he also shared pictures of the store.
“The launch was very successful and smooth. Everyone enjoyed the music, drinks, and food and appreciated the interiors. A lot of influential people from Delhi and Gurgaon have joined us at the launch party,” said Malhotra.
“We have taken inspiration from the mid-century as well as very early-day Playboy Beer Gardens,” said Malhotra, speaking about the interiors of the new beer garden.
The beer garden concept was first introduced in Bavaria during the 19th century, where people could enjoy beer and food served on long tables and benches in both indoor and outdoor settings. Since then, the concept has become popular worldwide.
Playboy Beer Garden was established by PLBY Group, a California-based global media and lifestyle company that was founded as Playboy Enterprises by Hugh Hefner.
In 2016, the QSR chain launched its first brewery in Pune, India. Recently, in 2021, Jay Jay Quality Restaurants acquired the master franchise rights to launch a range of Playboy-branded establishments in the country, including clubs, cafes, lounges, beer gardens, signature events, and merchandise.
Continuing its expansion spree, the company recently opened its outlet in Dehradun. “Added a new location of Playboy Beer Garden in Dehradun. It’s the biggest and prettiest so far for us. An interior design masterpiece overlooking the Mussoorie mountains. A must-visit is the place to enjoy a drink with a view,” wrote Malhotra in a LinkedIn post.
The company inaugurated its first Playboy Club in India earlier this year, located at the Grand Hotel in Vasant Kunj, New Delhi.
At present, the company runs five Playboy Beer Gardens in India, with one each located in Gurgaon, Ludhiana, Zirakpur, Dehradun, and Indore.
“We are opening Guwahati this month, then Bengaluru and Kolkata locations will be launched in the next two months. We are also looking to expand in more locations across the country aggressively,” said Malhotra.
