Being a cherished brand in the UK, PizzaExpress acknowledges its duty to the environment and society. That’s why the brand is delighted to declare its collaboration with Too Good To Go, the global leader in surplus food marketplaces.
After initially testing the food waste redirection initiative in 2022 as a part of their broader commitment to achieving Net Zero by 2040, PizzaExpress has now implemented Too Good To Go as a permanent program across its 360 restaurants in the UK and Ireland. This move ensures that surplus food is effectively utilized and not discarded.
Since its UK debut in 2016, Too Good To Go has successfully averted over 28 million surplus meals from ending up as waste. With this fresh collaboration, PizzaExpress is now aligned with their mission to combat food waste.
Through the complimentary Too Good To Go app, the 12.7 million registered users have the opportunity to buy a ‘Surprise Bag,’ containing a variety of surplus food items, all at a significantly reduced cost. When dining at PizzaExpress, guests may find themselves enjoying a surprise selection that could include a Lasagna with a slow-cooked ragu, spinach and ricotta Cannelloni, or a delightful combination of three other unexpected items like the renowned Dough Balls, Lemon & Herb Chicken Wings, or a sweet treat such as a Chocolate Brownie or Tiramisu.
According to PizzaExpress’ Sustainability Manager, Cherry Dejos, this partnership allows the brand to maintain its dedication to making a favorable environmental impact as it progresses towards achieving its Net Zero by 2040 objective.
“For our customers, the partnership with Too Good To Go means surplus meals from our restaurants across the UK and Ireland can be purchased at a lower price, including our delicious Lasagna and Cannelloni, while helping to curb food waste at the same time.
“This is just one of the ways we are committed to making a difference, and among our other sustainability targets is ensuring that by 2025, all of our direct suppliers have joined us on our journey by requiring them to have set their own Net Zero targets.”
Sophie Trueman, Too Good To Go’s country director UK & Ireland, added, “We are delighted to be partnering with PizzaExpress. Having already had fantastic feedback from our community during a successful trial period, we’re looking forward to helping PizzaExpress make a positive impact on the environment.
“At Too Good To Go, we believe that saving food from going to waste is a win-win – consumers can get delicious food for less, and with one simple action, we’re collectively doing something great for the planet. I know our users will jump at the chance to save PizzaExpress’ Surprise Bags and I can’t wait to see our partnership flourish.”
