Pernod Ricard UK has unveiled Tapabrava, a new Spanish wine brand that the company describes as a fusion of Spanish culture and modern winemaking.
The latest wine offering features two variations: a red blend and a white blend, aiming to encapsulate the spirit of a tapas evening, evoking the vibrancy of gatherings and flavorsome memories.
A burgeoning category, blended wine is crafted by melding diverse wine varietals sourced from various grapes, regions, vintages, and aging techniques, resulting in a distinct composite creation.
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The Red Blend from Tapabrava boasts a 12.5% ABV, offering a rounded, inviting profile characterized by intense, fruit-forward flavors. Bursting with lively red berries and sweet spices, it presents a warm and alluring taste experience.
With an ABV of 11.4%, the White Blend from Tapabrava exhibits a luminous pale appearance complemented by green undertones. It showcases refreshing citric and floral aromas, accentuated by delicate hints of white peach and apricot.
Lucy Bearman, brand director at Pernod Ricard UK, emphasized, “Tapabrava embodies the essence of unity and the allure of Spain. Dining experiences and wine are intertwined; there’s no greater joy than sharing quality moments around the table, cherishing companionship, and raising a glass in celebration with friends.”
She further added, “Our target demographic prioritizes quality over quantity and values finding great bargains. They relish hosting gatherings at home, frequently experimenting with new recipes and selecting wines to complement their cuisine. Each variation of Tapabrava showcases unique traits and an accessible appeal, ranging from the rich, fruit-forward profile of the red blend to the vibrant, citric notes of the white blend.”
The recently launched Tapabrava wine collection is currently accessible for purchase at chosen UK retailers, priced at £8 per bottle.
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