Pernod Ricard and ecoSpirits, a technology company specializing in circular economy solutions, have entered a five-year global licensing agreement. This partnership aims to distribute Pernod Ricard’s spirits brands to on-trade venues worldwide, utilizing ecoSpirits’ innovative circular packaging technology.
Building on a successful pilot conducted in Singapore in late 2022, this collaboration seeks to advance circularity within the spirits industry, in line with Pernod’s 2030 Sustainability and Responsibility roadmap. Originating from a pilot program in Singapore, the partnership commenced by integrating ecoSpirits’ technology with Pernod’s brands. This initial phase yielded essential operational and sustainability insights vital for expanding circular packaging solutions.
Impact on Sustainability and Responsibility Roadmap
With ecoSpirits, products reach hospitality venues in reusable 4.5-liter glass ecoTote containers, lessening waste and cutting carbon emissions from bottle production and transportation.
According to the agreement, Pernod’s renowned brands, including Beefeater London Dry gin, Havana Club rum, and Absolut vodka, will venture into fresh markets, with further brands from the company’s portfolio slated for inclusion in due course.
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Maria Pia De Caro, EVP of integrated operations and sustainability at Pernod Ricard, expressed, “This advancement in our collaboration with ecoSpirits underscores our confidence in the transformative potential of this solution to elevate operational efficiency and diminish not only our environmental footprint but also the broader impact of our industry. We eagerly anticipate further collaboration to refine, expand, and advocate for ecoSpirits as the forefront of wine and spirits distribution.”
Paul Gabie, CEO of ecoSpirits, commented, “For nearly three years, Pernod Ricard and ecoSpirits have collaborated to actualize circularity within the spirits industry. This latest global agreement marks a significant milestone in our shared journey, leveraging our collective expertise to introduce circular packaging to additional Pernod Ricard markets globally. We are encouraged by Pernod Ricard’s dedication to Circular Making and eagerly anticipate deepening our collaboration with their brands and market teams.”
