Pernod Ricard has introduced a new addition to its alcohol-free brand lineup, unveiling the latest innovation, Beefeater 0.0%.
Drawing inspiration from the classic Beefeater London Dry Gin, the recently launched 0% alcohol spirit retains the distinctive citric and juniper-driven characteristics. The brand ensures a well-balanced and refreshing drinking experience, despite the absence of alcohol.
Beefeater 0.0% is crafted using the timeless recipe of Beefeater London Dry Gin as its foundation, incorporating natural flavors to achieve the botanical profile.
The recently introduced transparent spirit is defined by citrus fragrances, particularly those of orange and lemon, complemented by underlying botanicals like juniper, coriander, and angelica.
Murielle Dessenis, global VP marketing gins for The Absolut Group, said, “Over the last few years, we have seen the trend toward more mindful consumption increasing, as consumers become more health conscious. As a consequence, they are changing the way in which they drink or socialise with others.”
She continued, “We truly believe in conviviality, whether you choose to drink alcohol or not, and we are proud to be bringing to the no-alcohol category an elevated option, removing the need to compromise or miss out on the occasion. Beefeater 0.0% is our very first zero alcohol expression, which captures the energy of our timeless London classic but without the alcohol.”
Beefeater 0.0% will initially launch in Spain for an RRP of €13.50.
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