PepsiCo India’s brand, Sting, is ready to thrill consumers throughout India with the introduction of its limited-edition flavor, Sting Blue Current. This captivating new addition enhances the Sting Energy range. Alongside the launch of Sting Blue Current, the brand is unveiling a playful new marketing campaign that emphasizes Sting’s commitment to delivering electrifying energy. With the tagline ‘Sting Blue Current, Kamaal ka Current,’ the campaign invites consumers to personally experience the excitement of Sting Blue Current.
The film starts with a young couple sitting beneath a starry sky. The girl eagerly awaits a shooting star to make a secret wish. In a playful twist, the boy energizes himself by drinking Sting Blue Current, transforming into a shooting star as the girl closes her eyes to make her wish. The film concludes on an exhilarating note, echoing the brand’s tagline ‘Sting Blue Current, Kamaal ka Current,’ igniting a sense of potential with Sting Blue Current’s empowering ‘Can-Do’ energy.
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Ankit Agarwal, Associate Director of Energy & Hydration at PepsiCo India, commented on the launch of Sting Blue Current and its associated campaign, stating, “In recent years, Sting has won a special place in the hearts of consumers across India.” Expanding on our success in the Indian market, we’re releasing Sting Blue Current, a new variation that offers consumers a revitalising flavour alongside Sting’s signature energy. Sting Blue Current captures our brand’s spirit of revitalising consumers and demonstrates our commitment to giving our audience an exhilarating boost while being true to the brand they’ve come to love.”
The new Sting Blue Current TV commercial will be promoted through a comprehensive 360-degree campaign, encompassing television, digital platforms, outdoor advertising, and social media.
Sting Blue Current is priced at INR 20/- for a 200 ml single-serve pack and is available nationwide in India. The classic red flavor of Sting remains accessible in small single-serve packs of 200ml and 250ml, as well as in multi-serve packs of 500ml, at all modern and traditional retail stores across India and on major e-commerce platforms.
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