On Tuesday, Paytm E-commerce Pvt Ltd (PEPL) announced its collaboration with ONDC and NCCF to offer tomatoes at a price of INR 70 per kg in the Delhi-NCR region. The initiative is aimed at providing affordable tomatoes to consumers. Notably, the National Cooperative Consumers Federation (NCCF) and NAFED, acting on behalf of the central government, are already selling tomatoes at the same rate through mobile vans in Delhi-NCR and a few other chosen cities.
In a statement, PEPL said it will sell “tomatoes (at) INR 70 per kilogram through National Cooperative Consumers Federation (NCCF) for users in Delhi-NCR on Paytm ONDC.”
Under this arrangement, users on the Paytm app can avail themselves of a maximum purchase limit of two kilograms of tomatoes per week at the price of INR 140, inclusive of free delivery, through ONDC (Open Network for Digital Commerce).
This move will benefit the users as retail prices of tomatoes in some cities have crossed INR 200 per kg, the statement said.
The company spokesperson said, “The rising prices of a kitchen essential like tomato has been affecting many across the country. With this collaboration between NCCF and ONDC, our users in Delhi-NCR can now easily get tomatoes at affordable prices.”
Backed by the Government of India, Open Network for Digital Commerce (ONDC) has been created to democratise the existing e-commerce ecosystem of the country.
