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Cognitive Biases in Consumer Behaviour and Marketing
Successful strategies in the dynamic field of marketing are built on an understanding of consumer behaviour. Cognitive biases, which have their roots in human...
Jubilant Foodworks: Q2 Net Profit Drops 26%, Revenue Grows Amid Expansion
Jubilant Foodworks Limited, the company behind popular fast-food brands Domino's Pizza and Dunkin' Donuts, reported a 26 percent drop in its consolidated net profit...
Yum Yum Cha expands its pan Asian dining experience to Noida
The Yum Yum Tree Group is excited to introduce Yum Yum Cha in Noida, marking a new addition to their culinary offerings.Yum Yum Cha,...
Despite beer sales drop, Heineken reports Q3 earnings boost
Heineken retained its full-year outlook on Wednesday after the world's second-largest brewery witnessed a decline in beer sales during the third quarter. Nevertheless, the...
Proost Beer raises $3 Million in pre-Series A funding round for expansion
Delhi-based Proost Beer recently wrapped up its pre-Series A funding round, raising an impressive INR 25 crore (equivalent to $3 million) through a blend...
Flower Aura’s Enchanting Rebrand on Their 13th Anniversary
Flower Aura recently marked its 13th anniversary with a complete reimagining of its brand identity. In a world where every gesture serves as a...
Virgio Backed by Accel – Restructures and Lays Off 20 Employees!
Virgio, the fashion startup, recently initiated a workforce restructuring effort that led to the termination of 20 employees, representing approximately one-third of its workforce....
Subway Unveils State-of-the-Art Dual Headquarters in Connecticut
Subway, a US-based multinational quick service restaurant (QSR) company, has announced the opening of its second dual headquarters in Shelton, Connecticut, USA.Global dual headquarters...
Anko India kicks off festive season with up to 60% off on homeware items
Anko India, the beloved Australian homeware retail brand, is thrilled to declare the start of its highly anticipated festive sale. This exciting event is...
Marico’s innovative flavor strategy propels Saffola to top spot in oats market
Marico, a prominent domestic FMCG company, demonstrates its ability to add flavor and outperform the PepsiCo-owned brand Quaker oats.Marico's approach of infusing a regional...
SVB expands portfolio with acquisition of Virginia-based Vita Specialty Foods
Vita Specialty Foods, a producer of honey and salad dressings, has been purchased by SVB Foods, a fellow American company.SVB Foods, headquartered in West...
Rare Rabbit unveils India’s largest fashion store in Jaipur’s Horizon Tower
The Indian fashion brand Rare Rabbit unveiled its largest store in Jaipur, Rajasthan, on Wednesday.The Horizon Tower in the Pink City is now home...