UK specialty coffee roaster, Pact Coffee, has secured its first retail listing with Waitrose.
Six coffee lines, including Pact Coffee’s award-winning Bourbon Cream Espresso, Fruit & Nut Espresso, and Single Estate Microlot Filter, are set to hit most Waitrose stores nationwide starting from 16th October.
Pact Coffee’s Bourbon Cream Espresso is a rich, indulgent dark roast that mirrors the classic biscuit, offering delightful creamy and chocolatey notes. This delicious coffee will be accessible in ground coffee, whole bean, and pod formats.
The Fruit & Nut Espresso will likewise come in ground and pod varieties. This coffee boasts a richer body and a caramelized flavor profile, with subtle notes of milk chocolate, dried fruit, and almonds – all inherent qualities within the coffee.
The Single Estate Microlot Filter will be exclusively offered as ground coffee.
Each of these offerings is crafted from 100% specialty-grade coffee and sourced directly from farmers with a strong commitment to ethical practices. The Single Estate Microlot Filter, for instance, has been directly sourced from the Kibirizi Washing Station, which is a cooperative comprised of 1,130 farmers, each typically cultivating less than a hectare of land.
It is a usual practice for individual farmers to care for coffee trees alongside growing fruits and vegetables on their modest plots. The cooperative actively aids its members by providing agricultural training, financial loans, and promoting gender equity through advances.
Paul Turton, CEO of Pact Coffee, said, “We couldn’t be more proud to be making Waitrose our grocery home, as we look to provide more consumers with the opportunity to enjoy the taste of some of the world’s best speciality-grade coffee.
“We’re fully aligned with Waitrose in that we’re constantly searching for the highest quality possible, whilst at the same time prioritising recognition and remuneration of the producer.
“Most exciting of all, every bean sold will make a huge difference to the lives of farmers and their families at its origin. Our coffee has the potential to be a tool for significant economic change, and we’re thrilled to have Waitrose on board with our mission and vision.”
This listing is the latest in a series of noteworthy advancements for Pact Coffee. In the past year, their Surrey roastery achieved carbon-neutral status, and the company earned B Corp certification. Moreover, they paid 76% above the 2022 Fairtrade base price. Recently, the roaster also garnered awards for six of its products.
The Bourbon Cream Espresso and Fruit & Nut Espresso will be offered for sale at a recommended retail price (RRP) of £6.95 per 200g bag, available in both ground and whole bean options, or in packs of 14 Nespresso® Compatible Pods. The Single Estate Microlot Filter will be priced at an RRP of £7.50.
There will be a promotional discount of 20% off all products available from October 16th to November 28th, 2023.
