OVO Farm, the leading egg producer in East India, is spearheading a transformation in the Indian Egg Industry to foster trust and transparency among consumers. Through its innovative products and processes, the company aims to revolutionize the industry. One of their recent breakthroughs is the introduction of a distinctive blockchain technology, enabling traceability of their eggs throughout the entire supply chain, from farm to consumer.
Operating under the renowned brand name ‘Kenko,’ OVO Farm offers superior-quality, fresh, and hygienic eggs. Each product is equipped with a unique QR code, allowing consumers to verify the authenticity of the eggs by scanning the code. This cutting-edge initiative empowers consumers with knowledge about the origin and journey of the eggs they purchase, fostering trust and confidence in the OVO Farm brand.
Speaking on the vision behind introducing blockchain technology, Samarendra Mishra, Co-Founder and Director of OVO Farm said, “Through our blockchain technology we want to ensure quality and make sure that right products are reaching to our customers. Each of our products has a unique scan code on its label which gives information about the journey of the product right from the producing unit till it reaches customers. We at OVO Farm are committed to our mission of producing and catering fresh, hygienic and nutritious eggs for a healthy community.”
By scanning the QR code on the packaging, consumers can easily access crucial information about the eggs they purchase. This includes details such as the farm’s location, the dates of processing, packaging, and transportation history. The QR code acts as a gateway to transparency, allowing consumers to make informed decisions about the products they are buying. With this valuable information at their fingertips, consumers can have a deeper understanding of the journey and quality of the eggs, instilling trust and confidence in OVO Farm’s commitment to providing a reliable and traceable food supply.
Kenko, the premier brand of OVO Farm, offers a diverse range of six egg varieties: Hi-Pro, Brown, Immuno, MoreOVOr, and On-Day. These products are conveniently available in packs of 6, 10, and 20 eggs. Each variety boasts its own distinct nutritional value, ensuring that consumers have a wide selection to cater to their specific dietary needs. What sets Kenko apart is its commitment to delivering eggs that are sourced directly from the farm, guaranteeing freshness and quality. With a strict adherence to hygiene standards, the eggs undergo minimal human touch, ensuring a pristine and safe product for consumers to enjoy.
OVO Farm recently introduced its revolutionary flagship store, KENKO AGSTRA, located in Nayapalli Bhubaneswar. This exclusive egg store marks Odisha’s first of its kind, offering customers direct access to farm-fresh, nutritious eggs, and more. As part of their expansion plans, the company intends to establish stores in every locality of Bhubaneswar in the near future, ensuring convenient access for all residents.
In addition to the exclusive store, KENKO products are readily available to consumers in Bhubaneswar and Kolkata through an extensive network of retail shops, including general trade retail units and modern trade stores in both cities. This widespread availability ensures that customers can easily find KENKO products near their location.
To cater to the evolving needs of consumers, KENKO products are also accessible through various e-commerce platforms. This enables customers to conveniently order their preferred products online, further enhancing accessibility and convenience. Whether through physical stores or online platforms, OVO Farm strives to ensure that their high-quality KENKO products are readily available to meet the demands of discerning customers.
With over two decades of expertise in egg farming, OVO Farm has established itself as a leader in high-quality egg production. Currently, the farm operates three units situated in Balangir, collectively producing an impressive one million eggs each day. The farm’s commitment to maintaining global standards has garnered recognition, leading to the export of their exceptional eggs to various countries worldwide, including the Middle East and Africa. OVO Farm’s continuous global exports are a testament to their unwavering dedication to delivering eggs of superior
