In a significant move to streamline access to essential household commodities, the Open Network for Digital Commerce (ONDC), the National Cooperative Consumers’ Federation of India (NCCF), and homegrown logistics solution provider Shiprocket on Thursday joined hands to support the government’s ‘Sarkar se Rasoi Tak’ initiative.
The collaboration aims to deliver key staples directly to consumers’ homes via the ONDC network.
According to a statement by the ONDC, people residing in the Delhi-NCR region, including Gurugram and Faridabad, will be able to purchase Bharat brand rice, wheat flour, and lentils online. The products come with the assurance of government-approved prices and complimentary delivery services.
Continue Exploring: Govt to sell Bharat brand rice on major e-commerce platforms, targets hoarding with mandatory stock disclosure
T Koshy, Managing Director and CEO at ONDC, said, “The ‘Sarkar se Rasoi Tak’ initiative epitomises the transformative power of digital commerce in democratising access to essential goods. ONDC is proud to participate in this collaborative effort to promote inclusivity and empower consumers across India.”
Consumers can utilize ONDC-supported buyer applications like Paytm, Magicpin, Mystore, and Pincode to place orders for these products.
“Leveraging the ONDC network’s wide reach and advanced technology, we’re set to redefine access to essential commodities,” said Anice Joseph Chandra, Managing Director at NCCF.
Continue Exploring: In a first, fair price shops join ONDC platform for digital transformation
Furthermore, Shiprocket aims to enhance the seller experience within the ONDC Network by providing simplified onboarding processes and comprehensive post-support services.
“While this initiative is currently running in the Delhi-NCR region, we plan to expand it to other cities of the country via multiple collaborations,” said Saahil Goel, CEO and Co-founder, Shiprocket.
Incorporated on December 31, 2021, ONDC is an initiative led by the Department for Promotion of Industry and Internal Trade (DPIIT), under the Ministry of Commerce and Industry, with the goal of pioneering a transformative framework for digital commerce.
Continue Exploring: ONDC network live in 500 towns & cities, MoS Commerce affirms full adherence to e-commerce regulations
